Digital Classifieds - Bahrain

Bahrain

Highlights

Ad spending in the Digital Classifieds market in Bahrain is forecasted to reach US$6.63m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 1.50%, leading to a projected market volume of US$7.25m by 2030.
When compared globally, the majority of ad spending will originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the General classifieds market is estimated to be US$1.33 in 2024.
Within the Digital Classifieds market, 51% of the total ad spending will be attributed to mobile in 2030.
Bahrain's Digital Classifieds market is experiencing a surge in user engagement, driven by a growing digital-savvy population and increased internet penetration.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Classifieds market in Bahrain is experiencing significant growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Bahrain are shifting towards online platforms for buying and selling goods and services. This is due to the convenience and ease of use offered by digital classifieds platforms. Customers can browse through a wide range of products and services, compare prices, and make purchases from the comfort of their own homes. Additionally, online platforms provide a secure and reliable way to connect buyers and sellers, ensuring transparency and trust in transactions. Trends in the Digital Classifieds market in Bahrain are also contributing to its development. One of the key trends is the increasing popularity of mobile apps for classifieds. With the widespread use of smartphones in Bahrain, mobile apps provide a convenient way for customers to access classifieds platforms on the go. This trend is driving the growth of mobile-based classifieds platforms, which offer features such as location-based search and instant messaging for seamless communication between buyers and sellers. Another trend in the market is the emergence of niche classifieds platforms catering to specific industries or categories. This allows customers to find specialized products and services more easily, while also providing businesses with targeted advertising opportunities. For example, there are now dedicated classifieds platforms for real estate, automobiles, jobs, and various other sectors in Bahrain. This trend is driving competition and innovation in the market, as platforms strive to differentiate themselves and attract specific customer segments. Local special circumstances in Bahrain are also influencing the development of the Digital Classifieds market. Bahrain has a small population compared to other countries in the region, which creates a tight-knit community where word-of-mouth recommendations and personal connections play a significant role in business transactions. Digital classifieds platforms provide an online extension of these personal networks, enabling customers to expand their reach and connect with a wider audience. This is particularly beneficial for small businesses and individuals looking to sell their products or services. Underlying macroeconomic factors are further fueling the growth of the Digital Classifieds market in Bahrain. The country has a strong and stable economy, with a high level of internet penetration and smartphone ownership. This provides a solid foundation for the adoption of digital technologies and online platforms. Additionally, Bahrain has a favorable business environment and government policies that support entrepreneurship and innovation. These factors encourage the establishment and growth of digital classifieds platforms, attracting both local and international players to the market. In conclusion, the Digital Classifieds market in Bahrain is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the popularity of mobile apps, the emergence of niche platforms, the tight-knit community, and the favorable business environment are all contributing to the success of the market in Bahrain.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.