Sports

Revenue in the Sports market is projected to reach US$9.17m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.07%, resulting in a projected market volume of US$10.16m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$21.58 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Bahrain is seeing slow growth, influenced by factors such as lack of infrastructure and limited resources for training and development. Additionally, the countrys focus on traditional sports like camel racing and horseback riding may be impacting the growth of newer sports. Despite this, the market still shows potential for growth as the government invests in promoting and developing the sub-markets of soccer, American football, basketball, baseball, and cricket. Consumer interest and accessibility to digital platforms could also contribute to the markets expansion.

Customer preferences: The Sports Market in Bahrain has witnessed a notable shift towards sustainable and eco-friendly sporting gear, with consumers increasingly prioritizing environmental factors in their purchasing decisions. This trend is driven by a growing awareness of the impact of plastic and non-recyclable materials on the environment. Moreover, there is a growing demand for gender-inclusive sports products, as more women and non-binary individuals participate in sports. This trend aligns with the countrys efforts towards promoting gender equality and inclusivity.

Trends in the market: In Bahrain, the Sports market has seen a rise in online platforms and mobile applications that provide access to sports leagues, events, and training programs. This trend has allowed for greater reach and convenience for consumers, while also allowing for increased revenue for businesses. Additionally, there has been an increase in investments and partnerships with international sports organizations, leading to the growth of better facilities and opportunities for athletes. With the governments focus on promoting sports and healthy living, it is expected that this trend will continue to grow, leading to a competitive and thriving Sports market in Bahrain. This shift towards digitalization and investment in the sports sector is also likely to have positive implications for industry stakeholders, such as increased job opportunities and tourism, making it a promising and exciting time for the Sports market in Bahrain.

Local special circumstances: In Bahrain, the Sports Market is unique due to its small geographical size and high urbanization rate. This has led to a strong demand for indoor sports facilities and a growing interest in international sports events. Additionally, the countrys culture places a strong emphasis on physical fitness and health, leading to a growing market for health and fitness clubs. The government has also implemented sports programs and initiatives aimed at promoting a healthy and active lifestyle among its citizens.

Underlying macroeconomic factors: The Sports market in Bahrain is largely influenced by macroeconomic factors such as the overall health of the national economy, government policies and regulations, and global economic trends. As a small island nation heavily dependent on oil exports, Bahrains economy is closely tied to fluctuations in the international oil market. However, the government has been working towards diversifying the economy by investing in sectors such as tourism and infrastructure, which could potentially impact the growth of the Sports market. Furthermore, factors such as consumer spending power, employment rates, and disposable income also play a role in shaping the demand for sports products and services in the country.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.