Advertising - Bahrain | Statista Market Forecast

The Advertising market in Bahrain is forecasted to reach US$323.70m in 2024.
The largest market is Search Advertising, with a market volume of US$94.31m in 2024.
When compared globally, the United States is expected to lead in ad spending with US$425.90bn in 2024.
In Bahrain's Advertising market, 78% of total ad spending will come from digital sources in 2030.
The average ad spending per capita in the Search Advertising sector is estimated to be US$62.93 in 2024.
Furthermore, Advertising market of the 86% revenue in Bahrain will be generated through programmatic advertising in 2030.
Bahrain's advertising market is experiencing a shift towards digital platforms, with a growing demand for targeted online advertising strategies.

Definition:
Advertising spending refers to expenses for promotional strategies with which brands or businesses purchase advertising space to promote products or services. The primary purposes of advertising include creating awareness, generating interest, and persuading consumers to take a particular action such as purchasing a product, visiting a website, or supporting brands. Advertisers use advertising to reach their target audience while media companies and advertising agencies use it as a source of income.

Structure:
The advertising spending consists of two main channels (traditional advertising and digital advertising). Traditional Advertising refers to above-the-line media that delivers commercial messages to broad audiences. This includes mass media such as traditional TV, traditional radio, printed newspapers, printed magazines, and traditional out-of-home (OOH) advertising formats. Digital Advertising uses the internet to deliver marketing messages to internet users in various forms. This includes digital video, search engine, social media, digital out-of-home, digital banner, digital audio, digital classifieds, and influencer advertising.

Additional information:
The market comprises advertising spending, share by advertising channel, users, average revenue per user, advertising share by industry, ad spending by medium, and digital ad spending share (programmatic and non-programmatic). The market only displays B2B spending and users for the above-mentioned channels. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions for each market can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

Traditional advertising such as non-digital ads for TV and radio, as well as out-of-home advertising and print advertising
Digital advertising such as online ads for video, banner, audio, classifieds, and search engines, as well as digital out-of-home, social media, in-app, and connected TV advertising
Influencer advertising

Sponsorships/events and promotion
Product placement
Commission-based affiliate systems

The Advertising market in Bahrain is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Bahrain are shifting towards digital advertising, as more consumers are spending time online and using mobile devices. This has led to an increase in demand for digital advertising platforms and services. Additionally, customers in Bahrain are becoming more discerning and selective in their advertising choices, preferring personalized and targeted advertisements that resonate with their interests and values. Trends in the market show that social media advertising is gaining prominence in Bahrain, as platforms like Facebook, Instagram, and Twitter continue to attract a large user base. Advertisers are leveraging these platforms to reach a wider audience and engage with consumers in a more interactive and immersive way. Furthermore, influencer marketing is becoming increasingly popular in Bahrain, as consumers are more likely to trust recommendations from influencers they follow. Local special circumstances also contribute to the development of the Advertising market in Bahrain. The country has a relatively small population, which allows advertisers to target specific segments more effectively. Additionally, Bahrain's strategic location in the Gulf region makes it an attractive market for multinational companies looking to expand their reach in the Middle East. This has led to increased competition among advertisers, driving innovation and creativity in advertising campaigns. Underlying macroeconomic factors also play a role in the growth of the Advertising market in Bahrain. The country has a strong economy, driven by sectors such as finance, tourism, and manufacturing. This creates a favorable business environment for advertisers, as companies have the financial resources to invest in advertising and marketing. Furthermore, Bahrain's government has been actively promoting entrepreneurship and innovation, which has led to the emergence of new businesses and startups that require advertising services. In conclusion, the Advertising market in Bahrain is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Advertisers in Bahrain are adapting to the digital landscape, leveraging social media and influencer marketing to reach their target audience. The small population and strategic location of Bahrain contribute to the effectiveness of advertising campaigns, while a strong economy and government support drive investment in the sector.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements.

Modeling approach:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, consumer spending, and digital consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year. In some cases, the data is updated on an ad-hoc basis (e.g., when new relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.