Retail Platform Advertising - Bahrain

In Bahrain, ad spending in the Retail Platform Advertising market market is projected to reach US$66.69m in 2024.
Ad spending in this market is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 13.65%, leading to a projected market volume of US$143.70m by 2030.
The average ad spending per user in the Retail Platform Advertising market market in Bahrain is projected to amount to US$141.90 in 2024.
In a global context, the majority of ad spending will be generated the United States, which is expected to reach US$57.63bn in 2024.
In Bahrain, the retail platform advertising market is witnessing a surge in localized content strategies, enhancing consumer engagement and driving brand loyalty.

Definition:

Retail platform advertising (RPA) refers to digital ads displayed on websites and apps dedicated to retail platforms, such as Amazon, Walmart, eBay, Alibaba, and JD.com. This includes all types of advertising across various devices, e.g., PCs, smartphones, and tablets, and covers formats such as sponsored products, banners, and videos. RPA specifically excludes offline retail ads (e.g., in-store displays and billboards), off-site ads (e.g., ads appearing on non-retail websites or apps), ads on social media platforms (e.g., Facebook or Instagram), and ads on search engines (e.g., Google or Bing).

Additional Information:

It is important not to confuse RPA with retail media networks (RMNs). RMNs involve digital ads that are also displayed on retail e-commerce sites or apps, but these ads are purchased through a retailer’s media network or a demand-side platform (DSP). While RMNs include ads on sites such as Amazon and Walmart, they also cover ads bought through networks such as Amazon DSP, Walmart Connect, and Etsy’s Offsite Ads, and these ads may not necessarily appear directly on the retailer’s e-commerce site or app. Unlike RPA, RMNs represent a broader approach that encompasses a range of ad placements, both on and off the retailer’s own platforms.

Digital ads displayed on websites and apps dedicated to retail platforms
All types of advertising across various devices, e.g., PCs, smartphones, and tablets
All types of sponsored ad formats, such as sponsored products, banners, and videos

Offline retail ads (e.g., in-store displays and billboards)
Off-site ads (e.g., ads appearing on non-retail websites or apps)
Ads on social media platforms (e.g., Facebook or Instagram)
Ads on search engines (e.g., Google or Bing)

The Retail Platform Advertising Market in Bahrain is witnessing steady growth, influenced by factors such as the rising number of online shoppers, increased digital marketing investments, and the growing importance of targeted advertising strategies among brands.

Customer preferences: Consumers in Bahrain are increasingly gravitating towards personalized shopping experiences, driving demand for targeted advertising on retail platforms. Cultural nuances, such as the importance of family and community, influence preferences for products that cater to group needs or local traditions. Additionally, younger demographics are embracing e-commerce, seeking convenience and unique offerings. The rise of mobile shopping and social media integration is further shaping how brands engage with consumers, emphasizing the need for tailored marketing strategies that resonate with diverse lifestyles.

Trends in the market: In Bahrain, the Retail Platform Advertising Market is experiencing a surge in demand for personalized and targeted advertising, reflecting consumers' preference for tailored shopping experiences. This trend is particularly significant among younger demographics, who are rapidly adopting e-commerce and mobile shopping. Social media integration is also playing a pivotal role, influencing brand engagement strategies to align with community values and local traditions. As these dynamics evolve, industry stakeholders must prioritize innovative marketing approaches to effectively connect with diverse consumer lifestyles, ensuring relevance in a competitive marketplace.

Local special circumstances: In Bahrain, the Retail Platform Advertising Market is shaped by the country's unique cultural values and a young, tech-savvy population. The integration of Islamic principles in consumer behavior influences advertising content, necessitating a focus on family-oriented messaging and ethical branding. Additionally, Bahrain's strategic location as a trade hub in the Gulf fosters a diverse consumer base, driving demand for localized advertising that resonates with various nationalities. Regulatory support for e-commerce initiatives further enhances market dynamics, enabling innovative advertising strategies that cater to an evolving digital landscape.

Underlying macroeconomic factors: The Retail Platform Advertising Market in Bahrain is significantly influenced by macroeconomic factors such as economic diversification, consumer spending trends, and digital transformation initiatives. The country’s focus on diversifying its economy beyond oil has led to increased investments in technology and e-commerce, promoting a robust advertising ecosystem. Additionally, rising disposable incomes among the young population drive consumer spending, creating opportunities for targeted advertising. Fiscal policies that support entrepreneurship and innovation further enhance market dynamics, while global economic trends, such as shifts towards digital consumption, amplify the demand for effective retail platform advertising strategies tailored to local preferences and cultural nuances.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on Retail platform ad spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for digital advertisements.

Modeling approach:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and digital consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year. In some cases, the data is updated on an ad-hoc basis (e.g., when new relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.