Influencer Advertising - Bahrain | Statista Market Forecast

Ad spending in Bahrain's Influencer Advertising market is forecasted to reach US$10.02m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 7.38%, leading to a projected market volume of US$15.36m by 2030.
The average ad spending per internet user in Bahrain's Influencer Advertising market is expected to be US$6.83 in 2024.
When compared globally, the highest ad spending is projected to come from China (US$19.16bn in 2024).
In Bahrain, Influencer Advertising is rapidly gaining traction among brands seeking to engage with the affluent and tech-savvy local population.

Definition:
Influencer Advertising refers to advertising that allows marketers to promote products or services by collaborating with influencers on social media. Influencer Advertising allows marketers to reach targeted audiences based on the influencer’s performance and their follower profiles; they also have the ability to measure the performance of campaigns. Influencer Advertising refers to all advertising fees paid directly to influencers (or to their person of trust or representative) for posting or streaming sponsored content (e.g., posts, videos, and/or stories) on social media to promote products or services to their followers. This sponsored content typically includes images, videos, live streams, and/or text.

Additional information:
Influencer Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Advertising spending paid directly to influencers to post sponsored content

The values of giveaway products as well as services that influencers receive in exchange for reviews, mentions, or giveaways for their followers
Advertising spending allocated to paid social media campaigns to boost content
Affiliate commissions, i.e., the commissions that are paid to influencers when someone makes a purchase based on their content or links
Gross merchandise volume (GMV) of transactions from sponsored posts or live streams

The Influencer Advertising market in Bahrain is experiencing significant growth and development.

Customer preferences: Influencer Advertising has gained popularity among customers in Bahrain due to its ability to create authentic and relatable content. Customers appreciate the personal touch and genuine recommendations from influencers, which they find more trustworthy than traditional advertising methods. Additionally, customers in Bahrain are increasingly turning to social media platforms for entertainment and information, making influencer marketing an effective way to reach and engage with them.

Trends in the market: One major trend in the Influencer Advertising market in Bahrain is the rise of micro-influencers. These are individuals with a smaller but highly engaged following on social media. Brands are recognizing the value of collaborating with micro-influencers as they often have a more targeted and loyal audience. This trend is driven by the desire for more personalized and niche content, as well as the cost-effectiveness of working with micro-influencers compared to macro-influencers. Another trend in the market is the increasing use of video content. Video platforms such as YouTube and TikTok are gaining popularity in Bahrain, and influencers are leveraging these platforms to create engaging and entertaining videos for their followers. Brands are capitalizing on this trend by partnering with influencers who have a strong presence on video platforms, allowing them to showcase their products or services in a more dynamic and interactive way.

Local special circumstances: Bahrain has a relatively small population compared to other countries in the region, which presents both challenges and opportunities for the Influencer Advertising market. On one hand, the smaller population means that influencers may have a more limited reach compared to larger markets. However, it also means that influencers in Bahrain can develop a closer and more personal relationship with their followers, leading to higher levels of engagement and trust. Another special circumstance in Bahrain is the high internet penetration rate. The country has a well-developed digital infrastructure, with a large percentage of the population having access to the internet and actively using social media platforms. This makes Bahrain an attractive market for influencer marketing, as brands can effectively reach a significant portion of the population through online channels.

Underlying macroeconomic factors: The growth of the Influencer Advertising market in Bahrain is supported by several macroeconomic factors. The country has a strong economy with a high GDP per capita, which translates to higher consumer spending power. This allows customers to engage with influencer content and make purchasing decisions based on their recommendations. Furthermore, Bahrain has a young and tech-savvy population, with a large percentage of the population belonging to the millennial and Gen Z demographics. These generations are highly active on social media and are more likely to be influenced by the content they see online. As a result, brands are increasingly investing in influencer marketing to tap into this lucrative consumer segment. In conclusion, the Influencer Advertising market in Bahrain is thriving due to customer preferences for authentic content, the rise of micro-influencers, the popularity of video content, local special circumstances such as a small population and high internet penetration rate, and underlying macroeconomic factors such as a strong economy and a young, tech-savvy population.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on influencer advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising fees paid directly to influencers to post sponsored content.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from independent databases, influencer marketing platforms, and third-party reports to analyze and estimate global influencer advertising spending. We start by researching on the average cost per content post on each social media platform, the number of influencers available on advertising platforms (breakdown by tier: nano, micro, macro, and mega), and the average number of posts per year. Then we estimate the market size for each country individually. We use relevant key market indicators and data from country-specific industry associations, such as GDP, social media users, and digital consumer spending. Lastly, we benchmark key countries or regions (global, United States, China, etc.) with external sources.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Influencer marketing has become one of the most popular and effective forms of online marketing. With millions of internet users browsing social media platforms for entertainment, inspiration, and product recommendations daily, it is no surprise that marketers are harnessing the power of social media’s most recognizable faces for promotion. The global influencer marketing market value stood at 21.1 billion U.S. dollars as of 2023, having more than tripled since 2019. As influencer endorsement continues to mature as an industry, the size and value of influencer marketing platforms also continue to expand every year, making collaborations between brands and creators more profitable than ever.