Direct Messaging Advertising - Bahrain

Ad spending in the Direct Messaging Advertising market in Bahrain is forecasted to reach US$32.84m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2030) of 1.52%, leading to a projected market volume of US$35.94m by 2030.
Direct Mail Advertising holds the title of the largest market in Bahrain, with a market volume of US$23.13m in 2024.
When compared globally, the United States leads in ad spending, reaching US$29.98bn in 2024.
The average ad spending per capita in the Direct Messaging Advertising market is estimated to be US$21.91 in 2024.
In Bahrain, Direct Messaging Advertising is rapidly gaining traction as companies seek personalized and targeted ways to engage with their audience in the digital space.

Definition:

Direct Messaging Advertising refers to a type of advertising format that involves sending advertisement messages directly to individual audiences or specific target groups through private communication channels. Direct Messaging Advertising includes both traditional and digital advertising methods, such as direct mail, e-mail, SMS, web push, instant messaging, and telemarketing. This form of advertising aims to establish a personalized and direct connection with potential customers.

Structure:

Direct Messaging Advertising typically refers to advertising formats used within various messaging platforms or direct messaging channels. These formats are designed to deliver targeted advertisements directly via private communication channels such as e-mail, SMS, direct mail, web push, telemarketing, and instant messaging.

Additional information:

Direct Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

SMS advertising
Direct mail advertising
Web push advertising
Telemarketing
Instant messaging advertising
Traditional direct messaging
Digital direct messaging

Service agencies
Consultant fees
Production costs
Design services

The Direct Messaging Advertising market in Bahrain is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this growth. Customer preferences in Bahrain are shifting towards digital communication channels, including direct messaging. With the widespread use of smartphones and increasing internet penetration, consumers are increasingly relying on messaging apps to communicate with friends, family, and businesses. This shift in customer preferences has created a lucrative opportunity for businesses to reach their target audience through direct messaging advertising. Trends in the market indicate that businesses in Bahrain are recognizing the potential of direct messaging advertising. They are leveraging messaging apps such as WhatsApp, Facebook Messenger, and Telegram to connect with their customers in a more personalized and interactive manner. Direct messaging allows businesses to send targeted messages, offers, and promotions directly to their customers, resulting in higher engagement and conversion rates. Local special circumstances also contribute to the growth of the Direct Messaging Advertising market in Bahrain. The country has a high smartphone penetration rate, with a large percentage of the population owning smartphones. This provides businesses with a wide reach and access to a tech-savvy audience. Additionally, the young population in Bahrain is highly active on social media and messaging apps, making them an ideal target for direct messaging advertising campaigns. Underlying macroeconomic factors further support the growth of the Direct Messaging Advertising market in Bahrain. The country has a strong economy and high disposable income, allowing consumers to spend more on products and services. This creates a favorable environment for businesses to invest in direct messaging advertising and attract customers with targeted offers and promotions. In conclusion, the Direct Messaging Advertising market in Bahrain is developing rapidly due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Businesses in Bahrain are embracing direct messaging as a powerful advertising channel to connect with their target audience and drive engagement. As the market continues to evolve, it is expected that more businesses will adopt direct messaging advertising strategies to stay competitive and capitalize on the growing digital landscape in Bahrain.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.