Audio Advertising - Bahrain | Statista Market Forecast

The Audio Advertising market in Bahrain is expected to see ad spending reach US$9.36m in 2024.
Traditional Radio Advertising dominates the market with a volume of US$8.16m in 2024.
When compared globally, the United States leads in ad spending with US$19.07bn in 2024.
The projected average ad spending per listener in the Traditional Radio Advertising market is US$16.28 in 2024.
Bahrain's Audio Advertising market is experiencing a shift towards targeted podcast sponsorships to reach niche audiences effectively.

Definition:
Audio Advertising refers to advertising via traditional radio and digital audio. The category of Traditional Radio Advertising refers to advertising on the program service of a terrestrial radio station or network (terrestrial radio broadcasting and satellite radio services in the U.S. and Canada). Digital Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services

Structure:

Traditional Radio Advertising includes all types of spot formats of traditional radio advertising (e.g., classic spots, live reader, content spots, allonge). It also includes direct (local) advertising, in which advertisers reach out to individual stations, and indirect (national) advertising, in which advertisers employ media buying agencies to manage their advertising purchases from individual stations.
Digital Audio Advertising includes ad-supported free versions of premium subscription services or services funded by advertising. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.

Additional information:
Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Radio Advertising and Digital Audio Advertising can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

Traditional Radio Advertising broadcasting on the program service of a terrestrial radio station or network
Digital Audio Advertising through pre- and in-Stream Audio Ads that appear in music and podcast streaming services

Banner or Video ads included only in the web player of the streaming service

The Audio Advertising market in Bahrain is experiencing significant growth and development.

Customer preferences: Customers in Bahrain are increasingly turning to audio advertising as a way to reach their target audience. This is due to the fact that audio advertising allows for a more personalized and engaging experience, as it can be tailored to the specific interests and preferences of the listener. Additionally, audio advertising is often less intrusive compared to other forms of advertising, such as pop-up ads or banner ads, which can be seen as annoying or disruptive.

Trends in the market: One of the key trends in the Audio Advertising market in Bahrain is the rise of streaming services. With the increasing popularity of platforms like Spotify and Apple Music, more and more people are listening to music and podcasts online. This provides a unique opportunity for advertisers to reach a highly engaged audience through audio ads. Advertisers can target their ads based on the listener's music preferences, demographics, and location, ensuring that their message reaches the right people at the right time. Another trend in the market is the integration of audio advertising with smart speakers and voice assistants. Devices like Amazon Echo and Google Home have become increasingly popular in Bahrain, and users are using them to listen to music, podcasts, and other audio content. This presents a new channel for advertisers to reach their target audience through audio ads. By leveraging voice technology, advertisers can create interactive and engaging ads that can be activated by voice commands.

Local special circumstances: One of the unique aspects of the Audio Advertising market in Bahrain is the high smartphone penetration rate. Bahrain has one of the highest smartphone penetration rates in the Middle East, with a large portion of the population owning smartphones. This provides a significant opportunity for advertisers to reach their target audience through mobile audio ads. Advertisers can leverage mobile apps and streaming platforms to deliver targeted audio ads to smartphone users, ensuring maximum reach and engagement.

Underlying macroeconomic factors: The growth of the Audio Advertising market in Bahrain can be attributed to several underlying macroeconomic factors. Firstly, Bahrain has a strong and stable economy, with a high GDP per capita. This means that people in Bahrain have more disposable income to spend on entertainment, including music streaming services. Additionally, Bahrain has a young and tech-savvy population, which is more likely to adopt new technologies and platforms for consuming audio content. This creates a favorable environment for advertisers to invest in audio advertising and reach a large and receptive audience. In conclusion, the Audio Advertising market in Bahrain is experiencing significant growth and development. Customer preferences for personalized and less intrusive advertising, along with the rise of streaming services and smart speakers, are driving this growth. Unique local circumstances, such as high smartphone penetration rates, further contribute to the expansion of the market. Additionally, underlying macroeconomic factors, such as a strong and stable economy and a young and tech-savvy population, provide a conducive environment for advertisers to invest in audio advertising.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional radio advertising (broadcasting programs on terrestrial radio stations or networks) and digital audio advertising (pre- and in-stream audio ads and podcast streaming ads).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, consumer spending, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.