Digital Out-of-Home Advertising - Cambodia

Ad spending in the Digital Out-of-Home Advertising market in Cambodia is forecasted to reach US$1.26m in 2024.
The sector is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 13.67%, leading to an estimated market volume of US$2.71m by 2030.
With a projected market volume of US$4.37bn in 2024, the majority of ad spending is expected to originate from China.
The average ad spending per capita in the Digital Out-of-Home Advertising market is projected to be US$0.07 in 2024.
In Cambodia, the rise of Digital Out-of-Home Advertising is transforming the traditional advertising landscape with innovative and engaging campaigns.

Definition:
Digital Out-of-Home (DOOH) Advertising refers to all advertising revenues from internet-connected out-of-home advertisements in public areas. The Digital Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.

Additional information:
Digital Out-of-Home (DOOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

Digital billboards (city-light boards)
Digital street furniture (city-light posters)
Digital transit & transportation (digital advertising in and on vehicles used for public transportation)
Digital place-based media (digital ambient media at point of sale)

Traditional billboards (bulletins, large banners, inflatables)
Traditional street furniture (advertising columns)
Traditional transit & transportation (traditional indoor and outside advertising in and on vehicles used for public transportation)
Traditional place-based media (e.g., traditional ambient media at point of sale, posters in restrooms)
Event- and promotion-related media

The Digital Out-of-Home Advertising market in Cambodia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Cambodia have shifted towards digital platforms, with an increasing number of people relying on smartphones and other digital devices for information and entertainment. This has created a demand for digital out-of-home advertising, as it allows advertisers to reach consumers in a more targeted and engaging way. Additionally, the younger demographic in Cambodia, which is more tech-savvy and connected, is more receptive to digital advertising. Trends in the market show a growing adoption of digital out-of-home advertising in Cambodia. Advertisers are increasingly using digital screens and interactive displays to deliver their messages to consumers. This allows for more dynamic and engaging content, which can capture the attention of passersby and create a memorable brand experience. Furthermore, the use of data analytics and real-time tracking has become more prevalent, enabling advertisers to measure the effectiveness of their campaigns and make data-driven decisions. Local special circumstances in Cambodia, such as rapid urbanization and the development of smart cities, have also contributed to the growth of the digital out-of-home advertising market. As cities become more crowded and traditional advertising spaces become saturated, digital out-of-home advertising provides a viable alternative for advertisers to reach their target audience. Moreover, the government's push for urban development and infrastructure improvements has created opportunities for the installation of digital advertising displays in public spaces. Underlying macroeconomic factors, such as Cambodia's strong economic growth and increasing disposable income, have played a role in driving the digital out-of-home advertising market. As the economy expands, businesses are investing more in advertising to capture the growing consumer demand. Additionally, the rise of the middle class in Cambodia has led to an increase in consumer spending, creating a larger market for advertisers to target. In conclusion, the Digital Out-of-Home Advertising market in Cambodia is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Advertisers are increasingly adopting digital out-of-home advertising to reach consumers in a more targeted and engaging way, leveraging trends such as digital screens, interactive displays, and data analytics. The local special circumstances of rapid urbanization and smart city development provide opportunities for the installation of digital advertising displays in public spaces. Furthermore, Cambodia's strong economic growth and increasing disposable income contribute to the expansion of the market.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

When consumers take a break from smartphones, connected TVs, and computer screens, outdoor advertising is often there, promoting products and services on billboards and transit displays. Still, out-of-home (OOH) channels have also gone increasingly digital – today, online and programmatic solutions drive the industry's expansion worldwide. Mid-2023 estimates indicated that static OOH could barely grow half as fast as the digital OOH (or DOOH) subsegment between 2023 and 2025.