Digital Out-of-Home Advertising - Bahrain

Ad spending in the Digital Out-of-Home Advertising market in Bahrain is forecasted to reach US$4.84m in 2024.
The sector is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 6.30%, leading to a projected market volume of US$6.98m by 2030.
With a projected market volume of US$4.37bn in 2024, the majority of ad spending is anticipated to originate from China.
The average ad spending per capita in the Digital Out-of-Home Advertising market is projected to be US$3.23 in 2024.
Bahrain's Digital Out-of-Home Advertising market is surging with innovative interactive campaigns targeting affluent urban consumers.

Definition:
Digital Out-of-Home (DOOH) Advertising refers to all advertising revenues from internet-connected out-of-home advertisements in public areas. The Digital Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.

Additional information:
Digital Out-of-Home (DOOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

Digital billboards (city-light boards)
Digital street furniture (city-light posters)
Digital transit & transportation (digital advertising in and on vehicles used for public transportation)
Digital place-based media (digital ambient media at point of sale)

Traditional billboards (bulletins, large banners, inflatables)
Traditional street furniture (advertising columns)
Traditional transit & transportation (traditional indoor and outside advertising in and on vehicles used for public transportation)
Traditional place-based media (e.g., traditional ambient media at point of sale, posters in restrooms)
Event- and promotion-related media

The Digital Out-of-Home Advertising market in Bahrain has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital technologies. Customer preferences have shifted towards more interactive and engaging advertising experiences, leading to the rise in demand for digital out-of-home advertising. Traditional static billboards are being replaced by dynamic digital displays that can deliver targeted and personalized content to consumers. This allows advertisers to create more impactful and memorable brand experiences, capturing the attention of a wider audience. One of the key trends in the market is the integration of data analytics and real-time content delivery. Advertisers are leveraging data to better understand consumer behavior and preferences, enabling them to deliver more relevant and personalized advertisements. This trend is particularly evident in Bahrain, where the high smartphone penetration rate and the increasing use of social media platforms provide ample data for advertisers to analyze and leverage. Another trend in the market is the growing adoption of programmatic advertising in the digital out-of-home space. Programmatic advertising allows advertisers to automate the buying and selling of ad space, optimizing the targeting and delivery of advertisements. This trend is driven by the increasing availability of digital signage networks and the need for advertisers to reach their target audience more efficiently. In Bahrain, the growing number of shopping malls, airports, and other public spaces with digital displays has created new opportunities for programmatic advertising. Local special circumstances in Bahrain also contribute to the development of the Digital Out-of-Home Advertising market. Bahrain is a small country with a high population density, making it an ideal market for digital out-of-home advertising. The compact nature of the country allows advertisers to reach a large number of people with strategically placed digital displays. Additionally, Bahrain has a strong tourism industry, attracting visitors from around the world. Digital out-of-home advertising provides a unique opportunity for advertisers to target both the local population and tourists, maximizing their reach and impact. Underlying macroeconomic factors, such as the steady economic growth and increasing disposable income in Bahrain, also play a role in the development of the Digital Out-of-Home Advertising market. As the economy continues to grow, businesses are investing more in advertising to capture the attention of consumers. The rising disposable income allows consumers to spend more, creating opportunities for advertisers to promote their products and services. In conclusion, the Digital Out-of-Home Advertising market in Bahrain is experiencing growth due to changing customer preferences, the integration of data analytics, the adoption of programmatic advertising, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and consumer expectations evolve, the market is expected to further expand in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

When consumers take a break from smartphones, connected TVs, and computer screens, outdoor advertising is often there, promoting products and services on billboards and transit displays. Still, out-of-home (OOH) channels have also gone increasingly digital – today, online and programmatic solutions drive the industry's expansion worldwide. Mid-2023 estimates indicated that static OOH could barely grow half as fast as the digital OOH (or DOOH) subsegment between 2023 and 2025.