Out-of-Home Advertising - Bahrain

The Out-of-Home Advertising market in Bahrain is expected to see ad spending reach US$16.43m in 2024.
The largest market within this market is Traditional Out-of-Home Advertising, with a market volume of US$11.59m in 2024.
When compared globally, United States is anticipated to lead in ad spending with US$9.34bn in 2024.
The average ad spending per capita in the Out-of-Home Advertising market is projected to be US$10.96 in 2024.
Bahrain's Out-of-Home Advertising market is increasingly embracing digital technologies to enhance engagement and reach a tech-savvy audience.

Definition:
Out-of-Home (OOH) Advertising refers to any advertising in public areas. OOH Advertising includes all ad spending on large formats (e.g., billboards), street furniture (e.g., bus shelters), transit and transportation (e.g., bus and commuter rail displays), and place-based media (e.g., traditional ambient media at the point of sale). Out-of-Home Advertising is divided into two markets: Traditional OOH Advertising and Digital OOH Advertising.

Structure:

The Traditional Out-of-Home Advertising market refers to all revenues from advertising in traditional (physical) out-of-home media. The content in this market only refers to non-digital revenues.
Digital Out-of-Home Advertising refers to all revenues generated from internet-connected out-of-home advertisements. The content in this market only refers to digital revenues.

Additional information:
Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Out-of-Home (OOH) Advertising and Digital Out-of-Home (DOOH) Advertising can be found on the respective pages. Key players in Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

Traditional & digital billboards
Traditional & digital street furniture
Traditional & digital transit & transportation
Traditional & digital place-based media

Movie theater advertising
Event- and promotion-media

The Out-of-Home Advertising market in Bahrain is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: In Bahrain, customers are increasingly seeking out-of-home advertising as a way to engage with brands and products. This is due to the visual impact and reach of out-of-home advertising, which allows companies to capture the attention of a wide audience. Additionally, customers in Bahrain appreciate the creativity and innovation that can be displayed in out-of-home advertising campaigns, making it an effective way for brands to stand out in a crowded market.

Trends in the market: One of the key trends in the Out-of-Home Advertising market in Bahrain is the use of digital signage. Digital billboards and screens are becoming more prevalent in the country, offering dynamic and interactive advertising experiences. This trend is driven by advancements in technology, which allow for real-time updates and targeted messaging. Digital signage also provides advertisers with the flexibility to change their campaigns quickly and easily, making it a popular choice in Bahrain. Another trend in the market is the integration of out-of-home advertising with mobile and online platforms. Advertisers are leveraging the power of smartphones and social media to enhance their out-of-home campaigns. This integration allows for increased engagement and interaction with customers, as well as the ability to track the effectiveness of advertising campaigns. In Bahrain, this trend is particularly relevant, as the country has a high smartphone penetration rate and a tech-savvy population.

Local special circumstances: Bahrain's small geographical size and dense population contribute to the effectiveness of out-of-home advertising in the country. With a high concentration of people in urban areas, out-of-home advertising has a greater reach and impact compared to other forms of media. This makes it an attractive option for advertisers looking to target a specific audience in Bahrain.

Underlying macroeconomic factors: The Out-of-Home Advertising market in Bahrain is also influenced by underlying macroeconomic factors. The country's stable economy and growing consumer spending power contribute to the demand for advertising services. As Bahrain continues to develop and attract foreign investment, the Out-of-Home Advertising market is expected to grow further. Additionally, the government's support for the advertising industry through policies and regulations also plays a role in the market's development. In conclusion, the Out-of-Home Advertising market in Bahrain is experiencing growth and development due to changing customer preferences, emerging trends, and local special circumstances. The integration of digital signage and mobile platforms, along with Bahrain's small size and dense population, contribute to the effectiveness of out-of-home advertising in the country. Furthermore, the stable economy and government support for the industry are underlying macroeconomic factors driving the market's growth.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on out-of-home (OOH) advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional out-of-home advertising (offline out-of-home advertisements) and digital out-of-home advertising (internet-connected out-of-home advertisements).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

When consumers take a break from smartphones, connected TVs, and computer screens, outdoor advertising is often there, promoting products and services on billboards and transit displays. Still, out-of-home (OOH) channels have also gone increasingly digital – today, online and programmatic solutions drive the industry's expansion worldwide. Mid-2023 estimates indicated that static OOH could barely grow half as fast as the digital OOH (or DOOH) subsegment between 2023 and 2025.