Key regions: Australia, Germany, France, Europe, United States
The Influencer Advertising market in United Arab Emirates is experiencing significant growth and development.
Customer preferences: Customers in United Arab Emirates have shown a strong preference for influencer advertising. They are increasingly relying on influencers to guide their purchasing decisions and are more likely to trust recommendations from influencers they follow. Influencers are seen as relatable and trustworthy, and their endorsements are seen as genuine and authentic. As a result, brands are investing more in influencer advertising to reach their target audience and increase brand awareness.
Trends in the market: One of the key trends in the Influencer Advertising market in United Arab Emirates is the rise of micro-influencers. These are influencers with smaller but highly engaged audiences. Brands are recognizing the value of micro-influencers as they often have a more niche and loyal following, which can lead to higher conversion rates. Micro-influencers are also more cost-effective for brands, making them an attractive choice for many businesses. Another trend in the market is the increasing use of video content. Video content has become incredibly popular among consumers in United Arab Emirates, and influencers are capitalizing on this trend. They are creating engaging and entertaining video content to capture the attention of their audience and promote products or services. Brands are leveraging the power of video content by partnering with influencers to create sponsored videos that showcase their products in an engaging way.
Local special circumstances: The Influencer Advertising market in United Arab Emirates is influenced by the country's high smartphone penetration rate. With a large percentage of the population owning smartphones, influencers have a direct and immediate channel to reach their audience. This has led to an increase in influencer marketing campaigns that are specifically tailored for mobile devices, such as Instagram stories and Snapchat takeovers.
Underlying macroeconomic factors: The growth of the Influencer Advertising market in United Arab Emirates can be attributed to several macroeconomic factors. The country has a strong economy and a high disposable income, which allows consumers to spend on luxury goods and services. This provides an opportunity for brands to partner with influencers to promote their products and tap into the purchasing power of the population. Additionally, the young and tech-savvy population in United Arab Emirates is driving the growth of influencer advertising. The country has a large population of millennials and Gen Z individuals who are active on social media platforms and are more likely to engage with influencer content. This demographic is highly influential in shaping consumer trends and preferences, making them a prime target for influencer marketing campaigns. In conclusion, the Influencer Advertising market in United Arab Emirates is experiencing significant growth and development due to customer preferences for influencer endorsements, the rise of micro-influencers and video content, local special circumstances such as high smartphone penetration, and underlying macroeconomic factors including a strong economy and a young, tech-savvy population.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on influencer advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising fees paid directly to influencers to post sponsored content.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from independent databases, influencer marketing platforms, and third-party reports to analyze and estimate global influencer advertising spending. We start by researching on the average cost per content post on each social media platform, the number of influencers available on advertising platforms (breakdown by tier: nano, micro, macro, and mega), and the average number of posts per year. Then we estimate the market size for each country individually. We use relevant key market indicators and data from country-specific industry associations, such as GDP, social media users, and digital consumer spending. Lastly, we benchmark key countries or regions (global, United States, China, etc.) with external sources.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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