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Influencer Advertising - United Arab Emirates

United Arab Emirates
  • Ad spending in the Influencer Advertising market in the United Arab Emirates is forecasted to reach US$69.35m by 2025.
  • Ad spending is anticipated to demonstrate an annual growth rate (CAGR 2025-2030) of 6.93%, leading to an estimated market volume of US$96.97m by 2030.
  • The average ad spending per internet user in the Influencer Advertising market in the United Arab Emirates is expected to be US$7.32 in 2025.
  • In global comparison, China is set to generate the highest ad spending (US$21.55bn in 2025).
  • In the United Arab Emirates, Influencer Advertising is experiencing a surge, with local influencers gaining traction in regional and global markets.

Definition:
Influencer Advertising refers to advertising that allows marketers to promote products or services by collaborating with influencers on social media. Influencer Advertising allows marketers to reach targeted audiences based on the influencer’s performance and their follower profiles; they also have the ability to measure the performance of campaigns. Influencer Advertising refers to all advertising fees paid directly to influencers (or to their person of trust or representative) for posting or streaming sponsored content (e.g., posts, videos, and/or stories) on social media to promote products or services to their followers. This sponsored content typically includes images, videos, live streams, and/or text.

Additional information:
Influencer Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
In-Scope
  • Advertising spending paid directly to influencers to post sponsored content
Out-Of-Scope
  • The values of giveaway products as well as services that influencers receive in exchange for reviews, mentions, or giveaways for their followers
  • Advertising spending allocated to paid social media campaigns to boost content
  • Affiliate commissions, i.e., the commissions that are paid to influencers when someone makes a purchase based on their content or links
  • Gross merchandise volume (GMV) of transactions from sponsored posts or live streams
Influencer Advertising: market data & analysis - Cover

Market Insights report

Influencer Advertising: market data & analysis
CONTENTBOX_CAPTION_STUDY_DETAILS

    Ad Spending

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    The Influencer Advertising market in United Arab Emirates is experiencing significant growth and development.

    Customer preferences:
    Customers in United Arab Emirates have shown a strong preference for influencer advertising. They are increasingly relying on influencers to guide their purchasing decisions and are more likely to trust recommendations from influencers they follow. Influencers are seen as relatable and trustworthy, and their endorsements are seen as genuine and authentic. As a result, brands are investing more in influencer advertising to reach their target audience and increase brand awareness.

    Trends in the market:
    One of the key trends in the Influencer Advertising market in United Arab Emirates is the rise of micro-influencers. These are influencers with smaller but highly engaged audiences. Brands are recognizing the value of micro-influencers as they often have a more niche and loyal following, which can lead to higher conversion rates. Micro-influencers are also more cost-effective for brands, making them an attractive choice for many businesses. Another trend in the market is the increasing use of video content. Video content has become incredibly popular among consumers in United Arab Emirates, and influencers are capitalizing on this trend. They are creating engaging and entertaining video content to capture the attention of their audience and promote products or services. Brands are leveraging the power of video content by partnering with influencers to create sponsored videos that showcase their products in an engaging way.

    Local special circumstances:
    The Influencer Advertising market in United Arab Emirates is influenced by the country's high smartphone penetration rate. With a large percentage of the population owning smartphones, influencers have a direct and immediate channel to reach their audience. This has led to an increase in influencer marketing campaigns that are specifically tailored for mobile devices, such as Instagram stories and Snapchat takeovers.

    Underlying macroeconomic factors:
    The growth of the Influencer Advertising market in United Arab Emirates can be attributed to several macroeconomic factors. The country has a strong economy and a high disposable income, which allows consumers to spend on luxury goods and services. This provides an opportunity for brands to partner with influencers to promote their products and tap into the purchasing power of the population. Additionally, the young and tech-savvy population in United Arab Emirates is driving the growth of influencer advertising. The country has a large population of millennials and Gen Z individuals who are active on social media platforms and are more likely to engage with influencer content. This demographic is highly influential in shaping consumer trends and preferences, making them a prime target for influencer marketing campaigns. In conclusion, the Influencer Advertising market in United Arab Emirates is experiencing significant growth and development due to customer preferences for influencer endorsements, the rise of micro-influencers and video content, local special circumstances such as high smartphone penetration, and underlying macroeconomic factors including a strong economy and a young, tech-savvy population.

    Reach

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Oct 2024

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    Data encompasses enterprises (B2B). Figures are based on influencer advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising fees paid directly to influencers to post sponsored content.

    Modeling approach:

    Market size is determined by a combined top-down and bottom-up approach. We use market data from independent databases, influencer marketing platforms, and third-party reports to analyze and estimate global influencer advertising spending. We start by researching on the average cost per content post on each social media platform, the number of influencers available on advertising platforms (breakdown by tier: nano, micro, macro, and mega), and the average number of posts per year. Then we estimate the market size for each country individually. We use relevant key market indicators and data from country-specific industry associations, such as GDP, social media users, and digital consumer spending. Lastly, we benchmark key countries or regions (global, United States, China, etc.) with external sources.

    Forecasts:

    We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

    Additional notes:

    Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

    Advertising & Media

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    Influencer Advertising: market data & analysis - BackgroundInfluencer Advertising: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

    OUTLOOK_EXPLORE_RELATED_TOPICS

    Influencer marketing worldwide - statistics & facts

    Influencer marketing has become one of the most popular and effective forms of online marketing. With millions of internet users browsing social media platforms for entertainment, inspiration, and product recommendations daily, it is no surprise that marketers are harnessing the power of social media’s most recognizable faces for promotion. The global influencer marketing market value stood at 21.1 billion U.S. dollars as of 2023, having more than tripled since 2019. As influencer endorsement continues to mature as an industry, the size and value of influencer marketing platforms also continue to expand every year, making collaborations between brands and creators more profitable than ever.
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