The Digital Video Advertising market in United Arab Emirates has been experiencing significant growth in recent years. This can be attributed to several factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the United Arab Emirates have shifted towards digital video advertising due to its convenience and effectiveness. With the increasing availability of smartphones and high-speed internet connectivity, consumers in the country are spending more time online and consuming video content. This has created a lucrative opportunity for advertisers to reach their target audience through digital video platforms. Trends in the market also contribute to the growth of digital video advertising in the United Arab Emirates. Advertisers are increasingly adopting programmatic advertising, which allows for more targeted and personalized campaigns. This trend is driven by advancements in technology and data analytics, enabling advertisers to deliver relevant and engaging video content to their audience. Additionally, there is a growing demand for native video advertising, where video content seamlessly integrates with the user experience, providing a non-disruptive and engaging advertising format. Local special circumstances in the United Arab Emirates further support the growth of digital video advertising. The country has a high smartphone penetration rate and a tech-savvy population, making it an ideal market for digital advertising. Furthermore, the United Arab Emirates has a diverse population with a significant expatriate community, creating a multicultural environment that offers advertisers opportunities to target specific segments with tailored video content. Underlying macroeconomic factors also play a role in the development of the Digital Video Advertising market in the United Arab Emirates. The country has a strong economy and a favorable business environment, attracting both local and international advertisers. Additionally, the United Arab Emirates has a young and affluent population, which presents a lucrative market for advertisers looking to promote their products and services through digital video advertising. In conclusion, the Digital Video Advertising market in the United Arab Emirates is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As digital consumption continues to rise and technology advances, the market is expected to further expand, providing advertisers with new opportunities to engage with their target audience through digital video platforms.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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