Telemarketing - United Arab Emirates

United Arab Emirates

Highlights

Ad spending in the Telemarketing market in the United Arab Emirates is forecasted to reach US$19.62m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2030) of 0.13%, leading to a projected market volume of US$19.77m by 2030.
When compared globally, the United States will generate the highest ad spending with US$4.62bn in 2024.
The average ad spending per capita in the Telemarketing market is estimated to be US$2.05 in 2024.
Telemarketing in the Advertising market in the United Arab Emirates is increasingly leveraging personalized AI technology to enhance customer engagement and drive sales.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Telemarketing Advertising market in United Arab Emirates has been experiencing significant growth in recent years. Customer preferences in the Telemarketing Advertising market in United Arab Emirates have been shifting towards more personalized and targeted advertising strategies. Customers are increasingly demanding advertisements that are tailored to their specific needs and interests. This has led to a rise in the use of data analytics and customer segmentation techniques in telemarketing advertising campaigns. Companies are now able to gather and analyze large amounts of data to better understand their target audience and create more effective marketing campaigns. One of the key trends in the Telemarketing Advertising market in United Arab Emirates is the increasing use of mobile devices. With the widespread adoption of smartphones and tablets, consumers are spending more time on their mobile devices and are more receptive to mobile advertisements. This has led to a shift in advertising budgets towards mobile advertising, including telemarketing campaigns that target mobile users. Companies are now investing in mobile-friendly websites, mobile apps, and mobile advertising platforms to reach their customers on the go. Another trend in the Telemarketing Advertising market in United Arab Emirates is the growing importance of social media advertising. Social media platforms such as Facebook, Instagram, and Twitter have become popular advertising channels for companies looking to reach a wider audience. Telemarketing campaigns are now integrated with social media advertising to create a more holistic approach to marketing. Companies are leveraging the power of social media to engage with their customers, build brand awareness, and drive sales. Local special circumstances in the Telemarketing Advertising market in United Arab Emirates include the high internet penetration rate and the large expatriate population. The United Arab Emirates has one of the highest internet penetration rates in the Middle East, with a large portion of the population having access to the internet. This provides companies with a wide reach and allows them to target a larger audience through telemarketing advertising campaigns. The United Arab Emirates also has a large expatriate population, which presents unique opportunities for telemarketing advertising. Expatriates often have different needs and preferences compared to the local population, and companies can tailor their telemarketing campaigns to target this specific group. This allows companies to tap into a niche market and maximize their advertising efforts. Underlying macroeconomic factors driving the growth of the Telemarketing Advertising market in United Arab Emirates include a strong economy, high consumer spending, and a favorable business environment. The United Arab Emirates has a robust economy with a high GDP per capita, which translates to higher disposable incomes and increased consumer spending. This provides companies with the opportunity to invest more in telemarketing advertising and reach a larger audience. Additionally, the United Arab Emirates has a business-friendly environment with favorable regulations and policies that support the growth of the advertising industry. This encourages companies to invest in telemarketing advertising and take advantage of the opportunities available in the market. In conclusion, the Telemarketing Advertising market in United Arab Emirates is experiencing significant growth due to changing customer preferences, the rise of mobile devices and social media advertising, local special circumstances such as high internet penetration and a large expatriate population, and underlying macroeconomic factors such as a strong economy and a favorable business environment. Companies are adapting their telemarketing advertising strategies to meet the evolving needs of their customers and capitalize on the opportunities in the market.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.