Key regions: United States, India, China, Japan, United Kingdom
The TV & Video Advertising market in United Arab Emirates is experiencing significant growth and development.
Customer preferences: Customers in United Arab Emirates have shown a strong preference for TV and video advertising. This can be attributed to the popularity of television as a primary source of entertainment in the country. UAE residents spend a significant amount of time watching TV and consuming video content, making it an ideal platform for advertisers to reach their target audience. Additionally, customers in UAE have shown a preference for high-quality, visually appealing advertisements that capture their attention and engage them emotionally.
Trends in the market: One major trend in the TV & Video Advertising market in United Arab Emirates is the shift towards digital advertising. With the increasing penetration of internet and smartphone usage in the country, advertisers are recognizing the potential of digital platforms to reach a wider audience. This trend is further fueled by the growing popularity of streaming services and video-on-demand platforms, which provide advertisers with new opportunities to target their audience with personalized and interactive advertisements. Another trend in the market is the rise of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making the process more efficient and cost-effective. This trend is particularly relevant in United Arab Emirates, where advertisers are looking for ways to optimize their advertising budgets and maximize their return on investment. Programmatic advertising also enables advertisers to target specific audience segments and deliver personalized advertisements, which enhances the effectiveness of their campaigns.
Local special circumstances: The TV & Video Advertising market in United Arab Emirates is influenced by several local special circumstances. One such circumstance is the high disposable income of the population. UAE is known for its affluent population, which has a higher purchasing power compared to other countries in the region. This makes United Arab Emirates an attractive market for advertisers, as they can target consumers who are more likely to make high-value purchases. Another special circumstance is the multicultural nature of the country. United Arab Emirates is home to a diverse population, with expatriates from various countries residing in the country. This diversity presents a unique opportunity for advertisers to create targeted advertisements that resonate with different cultural and linguistic groups. Advertisers in United Arab Emirates often tailor their campaigns to specific segments of the population, taking into account their cultural preferences and language preferences.
Underlying macroeconomic factors: The TV & Video Advertising market in United Arab Emirates is driven by several underlying macroeconomic factors. One such factor is the strong economic growth of the country. United Arab Emirates has experienced rapid economic development in recent years, which has resulted in increased consumer spending and business investments. This growth has created a favorable environment for advertisers, as businesses are more willing to invest in advertising to promote their products and services. Another macroeconomic factor is the government's focus on diversifying the economy. The government of United Arab Emirates has been actively promoting sectors such as tourism, finance, and technology, which has attracted international businesses and investors to the country. This has led to an increase in competition among businesses, driving them to invest in advertising to differentiate themselves and capture market share. In conclusion, the TV & Video Advertising market in United Arab Emirates is experiencing growth and development due to customer preferences for TV and video advertising, the shift towards digital advertising, the rise of programmatic advertising, local special circumstances such as high disposable income and multicultural population, and underlying macroeconomic factors such as strong economic growth and government initiatives to diversify the economy.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on TV and video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional TV advertising (non-digital formats such as terrestrial TV, cable TV, satellite TV, and linear TV) and digital video advertising (video ad formats: web-based, app-based, on social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, media consumption, internet users, consumer spending, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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