Key regions: United States, China, Japan, United Kingdom, Germany
The Media market in United Arab Emirates has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: In United Arab Emirates, there has been a shift in customer preferences towards digital media consumption. With the increasing penetration of smartphones and internet connectivity, consumers are increasingly turning to online platforms for their media needs. This has led to a rise in the popularity of streaming services, social media platforms, and online news portals. Additionally, there is a growing demand for personalized and interactive content, as consumers seek more engaging and immersive media experiences.
Trends in the market: One of the key trends in the media market in United Arab Emirates is the rise of social media influencers. Influencers have gained significant popularity and have become an important marketing tool for brands to reach their target audience. This trend has led to the emergence of influencer marketing as a key advertising strategy, with brands collaborating with influencers to promote their products or services. Additionally, there has been a surge in the production of local content, including TV shows, movies, and music, to cater to the preferences of the local audience. Another trend in the market is the increasing adoption of streaming services. With the availability of high-speed internet and the growing popularity of smart TVs, consumers are increasingly subscribing to streaming platforms for their entertainment needs. This trend has disrupted the traditional television industry, with many consumers opting to cut the cord and rely solely on streaming services for their content consumption.
Local special circumstances: The United Arab Emirates has a young and tech-savvy population, which has contributed to the growth of the media market. The government has also been supportive of the media industry, investing in infrastructure and providing incentives to attract international media companies to set up operations in the country. Additionally, the United Arab Emirates is a hub for international events and exhibitions, which has further boosted the media market as companies seek to promote their products and services during these events.
Underlying macroeconomic factors: The United Arab Emirates has a strong economy, driven by its oil reserves and diversification efforts. The country has invested heavily in infrastructure development, including telecommunications and internet connectivity, which has facilitated the growth of the media market. Additionally, the government has implemented policies to promote innovation and entrepreneurship, creating a favorable environment for media companies to thrive. The United Arab Emirates is also a popular tourist destination, attracting visitors from around the world, which has further contributed to the growth of the media market. In conclusion, the media market in United Arab Emirates is experiencing significant growth, driven by changing customer preferences towards digital media consumption, the rise of social media influencers, and the increasing adoption of streaming services. The country's young and tech-savvy population, government support, and strong economy have also played a crucial role in the development of the media market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on media spending (on traditional media as well as digital media). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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