The Sports market in United Arab Emirates has seen limited growth due to various factors including slow adoption of digital technologies, but also heightened health awareness among consumers, and the convenience of online sports services. The market for popular sports such as soccer, American football, basketball, baseball, and cricket have a significant impact on the overall growth rate of the Sports market in the region. Despite the negligible growth, factors such as increasing investment in infrastructure and hosting major sporting events could potentially boost the market in the future.
Customer preferences: With an increasing focus on health and wellness, consumers in the United Arab Emirates are turning towards niche sports and activities, such as yoga and pilates, to improve physical and mental well-being. This trend is fueled by the growing awareness of the benefits of mindfulness and self-care, especially among younger demographics. As a result, businesses in the Sports market are incorporating these activities into their offerings, catering to the evolving consumer preferences for holistic health.
Trends in the market: In the United Arab Emirates, the Sports Market is experiencing a surge in demand for virtual fitness classes and at-home workouts due to COVID-19-related restrictions. This trend is expected to continue as consumers prioritize convenience and safety. Additionally, there is a growing interest in sports technology, with advancements in wearable devices and data analytics shaping the industry. These trends present opportunities for industry stakeholders to innovate and cater to the evolving needs of consumers in the UAE. However, they also highlight the need for effective digital strategies, partnerships, and investments to stay competitive in the constantly evolving Sports market in the country.
Local special circumstances: In the United Arab Emirates, the Sports Market is heavily influenced by the countrys strong sporting culture and its position as a global hub for sports events. With a high disposable income and a population that is passionate about sports, the UAE is a lucrative market for sports brands and organizers. Moreover, the countrys strategic location and state-of-the-art infrastructure make it an ideal host for international sports tournaments and attract global players and fans. Additionally, the governments focus on promoting sports and healthy lifestyle initiatives further contribute to the growth of the Sports market in the UAE.
Underlying macroeconomic factors:
The Sports Market in the United Arab Emirates is heavily impacted by macroeconomic factors such as economic growth, government policies, and global trends. The UAE has a rapidly growing economy due to its diversified sectors, including oil and gas, tourism, and sports industry. The governments focus on diversification and investment in infrastructure for sports has led to a significant increase in the popularity and growth of the industry. The country also hosts international sports events and has a strong presence in the global Sports market, attracting investment and driving growth. However, the recent pandemic has affected the Sports market, leading to a decline in revenues and reduced investment. Recovery of the market will depend on the overall economic growth and government policies in the post-pandemic era. Additionally, trends such as the growing popularity of e-sports and the increasing demand for sports technology also impact the Sports market in the UAE.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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