Market Insights Advertising & Media Advertising

Social Media Advertising - United Arab Emirates

United Arab Emirates

In the United Arab Emirates, ad spending in the Social Media Advertising market is projected to reach US$392.80m in 2024.
This ad spending is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 11.04%, which will result in a projected market volume of US$663.00m by 2029.
When compared globally, the majority of ad spending will be generated China, which is expected to reach US$84,650.00m in 2024.
Within the Social Media Advertising market, it is anticipated that 70% of total ad spending will be generated through mobile by 2029.
Furthermore, the number of users in the Social Media Advertising market in the United Arab Emirates is expected to amount to 9,512.0k users by 2029.
In the United Arab Emirates, social media advertising is increasingly emphasized for brand engagement, reflecting the nation’s digital-savvy consumer base and cultural diversity.

Key regions: United States, France, Japan, Europe, Germany

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Analyst Opinion

The Social Media Advertising market in United Arab Emirates is experiencing significant growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the United Arab Emirates are shifting towards digital platforms, with social media becoming an integral part of people's daily lives. The country has one of the highest rates of social media penetration in the Middle East, with a large percentage of the population actively engaging in social media platforms. This increased usage and reliance on social media have created a lucrative opportunity for advertisers to reach a wide audience and target specific demographics. Trends in the market indicate a growing demand for social media advertising in the United Arab Emirates. Advertisers are increasingly recognizing the effectiveness and efficiency of social media platforms in reaching their target audience. With the rise of influencer marketing and the popularity of social media influencers, brands are leveraging these platforms to promote their products and services. Additionally, the introduction of new advertising formats and features on social media platforms, such as video ads and sponsored content, further contribute to the growth of the market. Local special circumstances in the United Arab Emirates also play a role in the development of the Social Media Advertising market. The country has a high disposable income and a culture that values luxury and brand-consciousness. This creates a favorable environment for advertisers to promote high-end products and services through social media platforms. Furthermore, the United Arab Emirates has a diverse population with a large expatriate community, which presents opportunities for advertisers to target specific ethnic and cultural groups through tailored social media campaigns. Underlying macroeconomic factors also contribute to the growth of the Social Media Advertising market in the United Arab Emirates. The country has a strong economy and is a hub for businesses and industries in the Middle East. This attracts both local and international brands to invest in advertising on social media platforms to capture the attention of the affluent population and tap into the growing consumer market. In conclusion, the Social Media Advertising market in the United Arab Emirates is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The increased usage of social media, the effectiveness of digital advertising, and the unique characteristics of the United Arab Emirates create a favorable environment for advertisers to leverage social media platforms and reach their target audience.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on social media advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers social media advertising generated by social networks or business networks such as Facebook, Tiktok, Instragram, Pinterest, and LinkedIn.

Modeling approach:

A combined top-down and bottom-up approach determines the market size. Starting with the top-down approach, we calculate global social media advertising by aggregating revenues from key players (Meta Platforms (Facebook and Instagram), ByteDance (Tiktok and Douyin), Twitter, Snapchat, and Microsoft (LinkedIn)). Followed by the bottom-up approach, we justify global, country, and region results using web traffic and the number of app downloads. Lastly, we distribute the results to each country individually with relevant indicators such as GDP, internet users, social media users, and digital consumer spending by country.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.