E-mail Advertising - United Arab Emirates

United Arab Emirates

Highlights

Ad spending in the E-mail Advertising market in the United Arab Emirates is forecasted to reach US$22.65m in 2024.
The expected annual growth rate (CAGR 2024-2030) is 3.41%, leading to a projected market volume of US$27.70m by 2030.
When compared globally, the United States will generate the highest ad spending (US$3.40bn in 2024).
The average ad spending per internet user in the E-mail Advertising market is projected to be US$2.41 in 2024.
Email advertising in the United Arab Emirates is experiencing a surge in personalized content strategies to engage the diverse and tech-savvy population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in United Arab Emirates has been experiencing significant growth in recent years.

Customer preferences: Customers in United Arab Emirates show a strong preference for email advertising as a means of receiving promotional messages. This is due to the convenience and accessibility of email, as well as the ability to easily customize and personalize messages. Additionally, email advertising allows customers to easily opt-in or opt-out of receiving promotional messages, giving them control over the content they receive.

Trends in the market: One of the key trends in the Email Advertising market in United Arab Emirates is the increasing use of mobile devices for accessing emails. With the widespread adoption of smartphones and tablets, more and more customers are accessing their emails on the go. This has created new opportunities for email advertisers to reach customers at any time and in any location. As a result, email advertising campaigns are being optimized for mobile devices, with responsive design and mobile-friendly content becoming increasingly important. Another trend in the market is the growing emphasis on personalization and targeted advertising. Customers in United Arab Emirates are more likely to engage with email advertisements that are relevant to their interests and preferences. As a result, advertisers are investing in data analytics and segmentation techniques to better understand their customers and deliver personalized content. This trend is also driven by the increasing competition in the Email Advertising market, as advertisers strive to stand out from the crowd and capture the attention of their target audience.

Local special circumstances: The Email Advertising market in United Arab Emirates is influenced by the cultural and religious norms of the country. Advertisers need to be mindful of these factors and ensure that their email campaigns are respectful and considerate of local sensitivities. This may include avoiding certain topics or imagery that may be deemed inappropriate or offensive. Advertisers also need to be aware of the local language preferences, as Arabic is the official language in United Arab Emirates.

Underlying macroeconomic factors: The growth of the Email Advertising market in United Arab Emirates can be attributed to several macroeconomic factors. The country has a strong and stable economy, with a high level of disposable income among its population. This provides a favorable environment for advertisers to invest in email advertising and reach a large and affluent customer base. Additionally, United Arab Emirates has a high internet penetration rate, with a large proportion of the population having access to the internet. This further supports the growth of the Email Advertising market, as it provides a wide reach for advertisers. In conclusion, the Email Advertising market in United Arab Emirates is experiencing significant growth due to customer preferences for email advertising, the increasing use of mobile devices, the emphasis on personalization and targeted advertising, as well as the favorable macroeconomic factors in the country. Advertisers in United Arab Emirates need to be mindful of the local cultural and religious norms, as well as the language preferences, to effectively engage with their target audience.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.