Influencer marketing platform market size worldwide 2022-2025

Published by Statista Research Department, Dec 10, 2024
In 2022, the global influencer marketing platform market was valued at 15.2 billion U.S. dollars. It is expected to further grow to 17.4 billion in 2023 and surpass 22 billion dollars in 2025. The influencer marketing platforms are used in search and discovery of clients, campaign management, influencer relationship management, as well as analytics and reporting.

Influencer marketing platform market size worldwide from 2022 to 2025 (in billion U.S. dollars)

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Release date

January 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

* Forecast.

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Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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