According to a global survey conducted among social media marketers in January 2023, 34 percent of respondents stated that brand awareness was one of the main tools for measuring the effectiveness of influencer marketing campaigns. Revenue and sales followed with 32 percent, while impressions and views obtained 29 percent of marketers' shares.
Leading tools for measuring the effectiveness of influencer marketing campaigns worldwide as of January 2023
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HubSpot. (February 16, 2022). Leading tools for measuring the effectiveness of influencer marketing campaigns worldwide as of January 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1372246/top-tools-effectiveness-measurement-influencer-marketing-campaigns/
HubSpot. "Leading tools for measuring the effectiveness of influencer marketing campaigns worldwide as of January 2023." Chart. February 16, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1372246/top-tools-effectiveness-measurement-influencer-marketing-campaigns/
HubSpot. (2022). Leading tools for measuring the effectiveness of influencer marketing campaigns worldwide as of January 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1372246/top-tools-effectiveness-measurement-influencer-marketing-campaigns/
HubSpot. "Leading Tools for Measuring The Effectiveness of Influencer Marketing Campaigns Worldwide as of January 2023." Statista, Statista Inc., 16 Feb 2022, https://www.statista.com/statistics/1372246/top-tools-effectiveness-measurement-influencer-marketing-campaigns/
HubSpot, Leading tools for measuring the effectiveness of influencer marketing campaigns worldwide as of January 2023 Statista, https://www.statista.com/statistics/1372246/top-tools-effectiveness-measurement-influencer-marketing-campaigns/ (last visited December 21, 2024)
Leading tools for measuring the effectiveness of influencer marketing campaigns worldwide as of January 2023 [Graph], HubSpot, February 16, 2022. [Online]. Available: https://www.statista.com/statistics/1372246/top-tools-effectiveness-measurement-influencer-marketing-campaigns/
