Market Insights Advertising & Media Advertising Out-of-Home Advertising

Traditional Out-of-Home Advertising - United Arab Emirates

United Arab Emirates

In the United Arab Emirates, ad spending in the Traditional Out-of-Home Advertising market is forecasted to hit US$107.60m by 2024.
The market is anticipated to witness an annual growth rate (CAGR 2024-2029) of 2.07%, leading to a projected market volume of US$119.20m by 2029.
The average ad spending per capita in the Traditional Out-of-Home Advertising market is projected to be US$11.22 in 2024.
Traditional Out-of-Home Advertising in the United Arab Emirates is thriving, with a shift towards innovative digital displays capturing consumer attention in key urban areas.

Key regions: Germany, Europe, Asia, France, China

Market

Region

Region comparison

Currency

Analyst Opinion

The Traditional Out-of-Home Advertising market in United Arab Emirates has been experiencing significant growth in recent years.

Customer preferences: Customers in United Arab Emirates have shown a strong preference for traditional out-of-home advertising methods such as billboards, transit advertising, and street furniture. This can be attributed to the fact that these methods have a wide reach and are highly visible, allowing businesses to effectively target a large audience. Additionally, customers in United Arab Emirates have a high level of trust in traditional advertising methods, as they are seen as more credible and reliable compared to digital advertising.

Trends in the market: One of the key trends in the Traditional Out-of-Home Advertising market in United Arab Emirates is the increasing use of digital technology. Digital billboards and interactive screens are becoming more common, allowing advertisers to display dynamic and engaging content. This trend is driven by the increasing demand for personalized and interactive advertising experiences. Another trend in the market is the integration of traditional out-of-home advertising with mobile and online platforms. Advertisers are using QR codes and other technologies to connect with consumers and drive online engagement.

Local special circumstances: The United Arab Emirates has a high population density, particularly in urban areas such as Dubai and Abu Dhabi. This makes traditional out-of-home advertising methods highly effective, as they can reach a large number of people in a short amount of time. Additionally, the United Arab Emirates has a large number of tourists and expatriates, who are often unfamiliar with the local area. Traditional out-of-home advertising methods such as billboards and transit advertising are particularly effective in targeting these audiences.

Underlying macroeconomic factors: The United Arab Emirates has a strong and growing economy, which is driving the demand for traditional out-of-home advertising. The country has a high GDP per capita and a large consumer base, making it an attractive market for advertisers. Additionally, the United Arab Emirates has a stable political and regulatory environment, which provides a favorable business climate for advertisers. The government also plays a proactive role in promoting the advertising industry, providing incentives and support for businesses in the sector. Overall, the Traditional Out-of-Home Advertising market in United Arab Emirates is expected to continue growing in the coming years, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on traditional out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers offline out-of-home advertisements such as billboards, street furniture, transit and transport displays, and place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.