Digital Out-of-Home Advertising - United Arab Emirates

Ad spending in the Digital Out-of-Home Advertising market in the United Arab Emirates is forecasted to reach US$40.94m by 2024.
The market is expected to exhibit an annual growth rate (CAGR 2024-2030) of 8.94%, leading to a projected market volume of US$68.42m by 2030.
In 2024, the market is anticipated to reach a volume of US$4.37bn, with China being the top generator of ad spending.
The average ad spending per capita in the Digital Out-of-Home Advertising market is projected to be US$4.27 in 2024.
The United Arab Emirates is witnessing a surge in digital out-of-home advertising, leveraging advanced technology to engage consumers in innovative ways.

Definition:
Digital Out-of-Home (DOOH) Advertising refers to all advertising revenues from internet-connected out-of-home advertisements in public areas. The Digital Out-of-Home Advertising market includes all ad spending on large outdoor formats, street furniture, transit and transportation, and others.

Additional information:
Digital Out-of-Home (DOOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

Digital billboards (city-light boards)
Digital street furniture (city-light posters)
Digital transit & transportation (digital advertising in and on vehicles used for public transportation)
Digital place-based media (digital ambient media at point of sale)

Traditional billboards (bulletins, large banners, inflatables)
Traditional street furniture (advertising columns)
Traditional transit & transportation (traditional indoor and outside advertising in and on vehicles used for public transportation)
Traditional place-based media (e.g., traditional ambient media at point of sale, posters in restrooms)
Event- and promotion-related media

The Digital Out-of-Home Advertising market in United Arab Emirates is experiencing significant growth due to changing customer preferences and local special circumstances. Customer preferences in the United Arab Emirates are driving the growth of the Digital Out-of-Home Advertising market. With a young and tech-savvy population, consumers in the UAE are increasingly reliant on digital devices for information and entertainment. This has led to a shift in advertising preferences, with consumers showing a greater interest in interactive and engaging advertisements. Digital Out-of-Home Advertising provides a unique opportunity for advertisers to capture the attention of consumers and deliver their message in a visually appealing and interactive way. Trends in the market reflect the growing demand for Digital Out-of-Home Advertising in the United Arab Emirates. Advertisers are increasingly investing in digital billboards, digital signage, and interactive displays to reach their target audience. These digital advertising platforms offer greater flexibility and creativity compared to traditional static billboards, allowing advertisers to deliver dynamic and personalized content. Additionally, advancements in technology have made it easier for advertisers to track the effectiveness of their campaigns and make real-time adjustments to optimize results. The United Arab Emirates has unique local special circumstances that contribute to the growth of the Digital Out-of-Home Advertising market. As a global business hub and tourist destination, the UAE attracts a large number of international brands and advertisers. These companies recognize the opportunity to reach a diverse and affluent audience in the UAE and are investing in Digital Out-of-Home Advertising to maximize their brand exposure. Furthermore, the UAE government has been supportive of the digital advertising industry, implementing policies and initiatives to encourage its growth. This includes the development of smart cities and digital infrastructure, which provide the necessary infrastructure for Digital Out-of-Home Advertising. Underlying macroeconomic factors also play a role in the development of the Digital Out-of-Home Advertising market in the United Arab Emirates. The UAE has a strong and stable economy, driven by sectors such as oil and gas, tourism, and finance. This economic stability provides a favorable environment for businesses to invest in advertising and marketing activities. Additionally, the UAE has a high level of urbanization and a large population of expatriates, which creates a captive audience for Digital Out-of-Home Advertising. In conclusion, the Digital Out-of-Home Advertising market in the United Arab Emirates is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Advertisers are increasingly investing in digital advertising platforms to reach their target audience in a visually appealing and interactive way. With the support of the UAE government and a strong and stable economy, the Digital Out-of-Home Advertising market is expected to continue growing in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

When consumers take a break from smartphones, connected TVs, and computer screens, outdoor advertising is often there, promoting products and services on billboards and transit displays. Still, out-of-home (OOH) channels have also gone increasingly digital – today, online and programmatic solutions drive the industry's expansion worldwide. Mid-2023 estimates indicated that static OOH could barely grow half as fast as the digital OOH (or DOOH) subsegment between 2023 and 2025.