Direct Messaging Advertising - United Arab Emirates

Ad spending in the Direct Messaging Advertising market in the United Arab Emirates is forecasted to reach US$154.80m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 1.32%, leading to a projected market volume of US$167.50m by 2030.
Direct Mail Advertising holds the largest market share with a volume of US$106.00m in 2024 within the country.
In a global context, the United States leads in ad spending with US$29.98bn in 2024.
The average ad spending per capita in the Direct Messaging Advertising market is estimated to be US$16.14 in 2024.
Direct Messaging Advertising in the United Arab Emirates is rapidly growing, driven by the country's tech-savvy population and increasing digital marketing investments.

Definition:

Direct Messaging Advertising refers to a type of advertising format that involves sending advertisement messages directly to individual audiences or specific target groups through private communication channels. Direct Messaging Advertising includes both traditional and digital advertising methods, such as direct mail, e-mail, SMS, web push, instant messaging, and telemarketing. This form of advertising aims to establish a personalized and direct connection with potential customers.

Structure:

Direct Messaging Advertising typically refers to advertising formats used within various messaging platforms or direct messaging channels. These formats are designed to deliver targeted advertisements directly via private communication channels such as e-mail, SMS, direct mail, web push, telemarketing, and instant messaging.

Additional information:

Direct Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

SMS advertising
Direct mail advertising
Web push advertising
Telemarketing
Instant messaging advertising
Traditional direct messaging
Digital direct messaging

Service agencies
Consultant fees
Production costs
Design services

The Direct Messaging Advertising market in United Arab Emirates is experiencing significant growth and development, driven by various factors such as changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the United Arab Emirates are shifting towards more personalized and targeted advertising. Consumers are increasingly demanding relevant and tailored messages that resonate with their needs and interests. As a result, direct messaging advertising has become an effective way for brands to engage with their target audience and deliver personalized messages directly to their mobile devices. This form of advertising allows brands to reach consumers on a one-on-one basis, creating a more intimate and personalized connection. Trends in the market show that direct messaging advertising is becoming more integrated with other digital marketing channels. Brands are leveraging the power of social media platforms, such as Facebook Messenger and WhatsApp, to deliver direct messages to their customers. These platforms offer advanced targeting capabilities and allow brands to reach a wider audience. Additionally, the rise of chatbots and artificial intelligence is enabling brands to automate their direct messaging advertising campaigns, providing a seamless and personalized customer experience. Local special circumstances in the United Arab Emirates contribute to the development of the direct messaging advertising market. The country has a high smartphone penetration rate and a tech-savvy population, making it an ideal market for mobile advertising. Furthermore, the United Arab Emirates has a multicultural society, with a large expatriate population. This diversity presents opportunities for brands to target specific segments of the population with tailored direct messaging advertising campaigns. Underlying macroeconomic factors also play a role in the growth of the direct messaging advertising market in the United Arab Emirates. The country has a strong economy and a high disposable income, allowing consumers to spend more on products and services. This creates a favorable environment for brands to invest in direct messaging advertising and capture the attention of consumers. Additionally, the United Arab Emirates has a young and digitally connected population, which further fuels the demand for digital advertising channels, including direct messaging. In conclusion, the Direct Messaging Advertising market in United Arab Emirates is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Brands are increasingly adopting direct messaging advertising as a way to engage with their target audience and deliver personalized messages. The integration of direct messaging advertising with other digital marketing channels, such as social media platforms and chatbots, is further driving the market. The United Arab Emirates' high smartphone penetration rate, multicultural society, strong economy, and young population contribute to the growth of the market.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.