Vegetables - Namibia

Namibia

Highlights

Revenue in the Vegetables market amounts to US$216.40m in 2024. The market is expected to grow annually by 7.09% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$81.79 are generated in 2024.
In the Vegetables market, volume is expected to amount to 155.30m kg by 2029. The Vegetables market is expected to show a volume growth of 3.8% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 51.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Namibia is experiencing minimal growth, influenced by factors such as limited access to fresh produce, fluctuating climate conditions, and increasing competition from imported processed options, which challenge local production efforts.

Customer preferences: Consumers in Namibia are increasingly prioritizing fresh and locally sourced vegetables, driven by a growing awareness of health and nutrition. This shift reflects a cultural appreciation for traditional diets and an emerging trend towards sustainable eating practices. Additionally, urbanization and a younger demographic are fostering a preference for convenience, leading to a rise in demand for pre-packaged and ready-to-cook vegetable options. As lifestyles evolve, there is also a notable interest in organic produce, further influencing purchasing decisions in the local vegetables market.

Trends in the market: In Namibia, the Vegetables Market is experiencing a notable increase in demand for fresh, locally sourced produce, as consumers become more health-conscious and emphasize nutritional value. The trend towards sustainable eating practices is gaining momentum, supported by a cultural appreciation for traditional diets. Furthermore, urbanization and a younger population are driving interest in convenience, resulting in a rise in pre-packaged and ready-to-cook vegetable options. This shift towards organic produce also holds significance, potentially reshaping supply chains and influencing industry stakeholders to adapt to evolving consumer preferences.

Local special circumstances: In Namibia, the Vegetables Market is shaped by its arid climate and vast landscapes, which influence the types of crops that can be cultivated. Local farmers often rely on traditional farming techniques, creating a unique bond with indigenous vegetable varieties. The cultural significance of communal farming practices enhances consumer trust in locally sourced produce. Additionally, government initiatives aimed at promoting food security and supporting smallholder farmers play a crucial role in market dynamics, driving innovation and sustainable practices in vegetable production.

Underlying macroeconomic factors: The Vegetables Market in Namibia is significantly influenced by macroeconomic factors including national economic stability, global market demand, and agricultural policies. Economic growth rates and inflation levels affect consumer purchasing power and overall demand for fresh produce. Additionally, fluctuations in international commodity prices can impact local vegetable prices, making them more or less accessible to consumers. Government initiatives aimed at enhancing food security and sustainable farming practices also play a crucial role, fostering innovation among smallholder farmers. Finally, climatic changes and global trade dynamics further shape the market's adaptability and resilience.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.