Meat - Namibia | Statista Market Forecast

Revenue in the Meat market amounts to US$345.50m in 2024. The market is expected to grow annually by 8.47% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$130.60 are generated in 2024.
In the Meat market, volume is expected to amount to 57.01m kg by 2029. The Meat market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Meat market is expected to amount to 17.9kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Namibia has been experiencing subdued growth, with factors such as increasing competition from processed meat and meat substitutes, and the limited availability of fresh meat due to environmental factors impacting the overall market. The convenience offered by online meat sales and rising health awareness among consumers may also contribute to the market's slow growth rate.

Customer preferences: As Namibia's economy continues to grow, the country's meat market is also experiencing shifts in consumer preferences. With a growing middle class and an increase in health consciousness, there is a rising demand for organic and ethically sourced meat products. Additionally, there has been a shift towards alternative meat options, such as plant-based and lab-grown meats, as consumers become more environmentally conscious and health-conscious. This trend is also influenced by the country's diverse cultural influences, with a growing number of vegetarian and vegan consumers.

Trends in the market: In Namibia, the Meat Market within The Food market is experiencing a shift towards sustainable and ethically-sourced meat products. Consumers are increasingly demanding transparency in the supply chain and are willing to pay a premium for meat that is free from hormones and antibiotics. This trend is driven by a growing awareness of the environmental impact of factory farming and a desire for healthier and more humane meat choices. As a result, industry stakeholders are investing in sustainable farming practices and implementing traceability measures to meet consumer demands. This trend is expected to continue, as consumers become more conscious of their food choices and demand for ethically-sourced meat products increases.

Local special circumstances: In Namibia, the Meat Market within The Food market is heavily influenced by the country's vast, sparsely populated landscape and traditional meat-based diet. The market is also shaped by cultural practices, such as the importance of communal meals and the preference for locally-sourced, organic meat. Additionally, government regulations, such as strict import controls and quality standards, play a significant role in shaping the market. These factors create a unique market dynamic, with a strong emphasis on local production and consumption, and limited competition from international players.

Underlying macroeconomic factors: The Meat Market within The Food market in Namibia is impacted by various macroeconomic factors. Global economic trends, such as changes in demand for meat products and shifts in consumer preferences, can significantly influence the market. Additionally, the national economic health of Namibia, its fiscal policies, and other financial indicators, such as inflation rates and currency exchange rates, can affect the performance of the market. For example, a weakening economy may lead to a decrease in consumer spending on meat products, while a stable economy may support growth in the market. It is important to consider these macroeconomic factors when analyzing the Meat Market in Namibia to gain a comprehensive understanding of its current and future trends.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.