Processed Meat - Namibia | Statista Market Forecast

Revenue in the Processed Meat market amounts to US$85.63m in 2024. The market is expected to grow annually by 7.27% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$32.37 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 14.06m kg by 2029. The Processed Meat market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Processed Meat market is expected to amount to 4.7kg in 2024.

Definition:

The Processed Meat market covers all types of meats that have either been smoked, salted, cured, or given chemical preservatives. The market is splitted into three submarkets: ham & bacon, sausages, and cold & roast meat products.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Cured and prepared meat products and sausages
Bacon
Salami

Fresh meat
Meat-based ready-to-eat meals
pâté
Burger patties, meatball
Out-of-home consumption

The Processed Meat Market in Namibia is currently experiencing minimal growth, influenced by factors such as the country's rising health awareness and increasing adoption of digital technologies. Convenience offered by online health services also contributes to the market's growth, despite challenges posed by sub-markets like Ham & Bacon, Sausages, and Cold & Roast Meat Products.

Customer preferences: Consumers in Namibia are increasingly opting for healthier and more sustainable food choices, leading to a rise in demand for plant-based processed meat alternatives. This trend is driven by a growing awareness of the environmental impact of meat production and the health benefits of a plant-based diet. Additionally, there is a shift towards locally sourced and ethically produced processed meat products, reflecting a preference for supporting local businesses and sustainable farming practices.

Trends in the market: In Namibia, the Processed Meat Market of the Meat Market within The Food market is experiencing a shift towards healthier and more sustainable options. Consumers are increasingly demanding organic, grass-fed and free-range meat products. This trend is expected to continue as awareness of the environmental and health benefits of these products grows. Additionally, there is a growing demand for processed meat alternatives, such as plant-based protein options, in response to concerns over the environmental impact of traditional meat production. This trend presents both challenges and opportunities for industry stakeholders to adapt and innovate in order to cater to the evolving consumer preferences and stay competitive in the market.

Local special circumstances: In Namibia, the Processed Meat Market of the Meat Market within The Food market is heavily influenced by the country's geography and diverse cultural traditions. The vast landscapes and limited access to fresh meat has led to a strong demand for processed meat products. Additionally, the local cuisine heavily features cured and dried meats, making processed meat a staple in traditional dishes. The country's regulatory framework also plays a role, with strict standards for food safety and labeling, ensuring the quality and safety of processed meat products. These unique factors contribute to the growth and development of the Processed Meat Market in Namibia.

Underlying macroeconomic factors: The Processed Meat Market within the Meat Market of The Food market in Namibia is greatly impacted by macroeconomic factors. Global economic trends, such as changing consumer preferences and increasing demand for processed meat products, have a significant influence on the market. Additionally, the national economic health of Namibia, including factors like GDP growth, inflation rates, and unemployment rates, can greatly affect the purchasing power and consumer behavior within the market. Fiscal policies and other financial indicators, such as taxes and import/export regulations, also play a crucial role in the performance of the market. Furthermore, factors like population growth and urbanization in Namibia can impact the demand for processed meat products, as well as the overall competitiveness of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.