Rice - Namibia

  • Namibia
  • Revenue in the Rice market amounts to US$15.22m in 2025. The market is expected to grow annually by 5.09% (CAGR 2025-2029).
  • In global comparison, most revenue is generated in China (US$163,800m in 2025).
  • In relation to total population figures, per person revenues of US$4.92 are generated in 2025.
  • In the Rice market, volume is expected to amount to 9.54m kg by 2029. The Rice market is expected to show a volume growth of 0.9% in 2026.
  • The average volume per person in the Rice market is expected to amount to 3.0kg in 2025.

Key regions: Spain, China, Canada, India, South Korea

 
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Analyst Opinion

The Namibian Rice Market, within The Food market, has seen minimal growth due to factors such as low consumer awareness and limited access to digital technologies. In spite of this, convenience and health consciousness may drive future growth in the market.

Customer preferences:
There has been a growing trend of health-conscious consumers in Namibia, leading to an increased demand for healthier alternatives in the Rice Market of the Bread & Cereal Products Market. This has resulted in a rise in popularity of gluten-free and organic options, as well as a preference for locally-sourced and sustainable products. Additionally, there has been a shift towards convenient and on-the-go options, such as single-serving rice cups, catering to the busy lifestyles of consumers.

Trends in the market:
In Namibia, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing an increasing demand for healthier and more sustainable food options. This has led to a rise in the production and consumption of organic and non-GMO rice products. Additionally, there is a growing trend of incorporating rice into ready-to-eat meals and snacks, catering to the busy lifestyles of consumers. These trends have significant implications for industry stakeholders, who must adapt their production and marketing strategies to meet the changing preferences of consumers. Furthermore, there is an opportunity for innovation and expansion in the market, as consumers are increasingly seeking out healthier and more convenient food options.

Local special circumstances:
In Namibia, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geographical location and climate. Being a semi-arid country, Namibia relies heavily on imports for its food supply, making the rice market highly competitive. Moreover, the country's diverse cultural influences, including its indigenous communities and European settlers, have shaped the demand for different types of rice. Additionally, the government's strict regulations on food imports have a significant impact on the availability and pricing of rice in the market.

Underlying macroeconomic factors:
The Rice Market of the Bread & Cereal Products Market within The Food market is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. The demand for rice is heavily influenced by global economic trends, as changes in trade policies and economic growth in major rice producing countries can greatly impact the supply and prices of rice. National economic health also plays a crucial role, as countries with strong economies and high income levels tend to have higher consumption of rice. Fiscal policies, such as tariffs and subsidies, can also greatly affect the rice market by altering the cost of production and trade. Additionally, factors such as population growth, urbanization, and changing dietary preferences can also impact the demand for rice in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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