Vegetables - Mexico

Mexico

Highlights

Revenue in the Vegetables market amounts to US$22.57bn in 2024. The market is expected to grow annually by 5.44% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$174.40 are generated in 2024.
In the Vegetables market, volume is expected to amount to 15.74bn kg by 2029. The Vegetables market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 109.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Mexico is experiencing minimal growth, influenced by factors such as fluctuating consumer preferences, economic conditions, and competition from imported products. Despite these challenges, health-conscious trends continue to drive demand for both fresh and processed options.

Customer preferences: In Mexico, consumers are increasingly gravitating towards locally sourced and organic vegetables, reflecting a growing awareness of health and sustainability. This shift is influenced by a younger demographic that prioritizes clean eating and environmental responsibility. Additionally, the rise of urban lifestyles has led to a demand for convenient, ready-to-cook vegetable options, catering to busy professionals. Cultural culinary traditions are also being reimagined, as consumers seek fresh, versatile ingredients that align with both traditional recipes and modern dietary preferences.

Trends in the market: In Mexico, the Vegetables Market is experiencing a surge in demand for organic and locally sourced produce, driven by health-conscious consumers who seek transparency in food sourcing. This trend is particularly strong among millennials and Gen Z, who prioritize sustainable practices and nutritional value. Additionally, the increasing prevalence of urban lifestyles is fostering a market for pre-packaged, ready-to-cook vegetable options that cater to busy consumers. As traditional culinary practices evolve, industry stakeholders must adapt to these shifting preferences, emphasizing quality, convenience, and sustainability to capture this growing market segment.

Local special circumstances: In Mexico, the Vegetables Market is shaped by a rich agricultural heritage and diverse climates that enable year-round cultivation of various produce. Local consumers are increasingly drawn to traditional ingredients like nopales and chayote, which are integral to regional cuisines. Additionally, government initiatives promoting sustainable farming practices are gaining traction, encouraging small-scale farmers to adopt organic methods. These unique cultural and regulatory factors foster a vibrant market that emphasizes local flavors, nutritional value, and environmental stewardship, appealing to discerning consumers.

Underlying macroeconomic factors: The Vegetables Market in Mexico is significantly influenced by macroeconomic factors such as agricultural policies, trade agreements, and consumer spending patterns. The government’s commitment to enhancing food security through subsidies and support for farmers is vital in promoting local produce. Additionally, fluctuations in global commodity prices impact the affordability of imported vegetables, thereby affecting local market dynamics. Economic growth, coupled with rising disposable incomes, encourages consumers to seek fresh, nutrient-rich options. Furthermore, climate change poses challenges to agricultural productivity, necessitating adaptations in farming practices that align with sustainability goals and consumer preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.