Fresh Vegetables - Mexico

Mexico

Highlights

Revenue in the Fresh Vegetables market amounts to US$17.39bn in 2024. The market is expected to grow annually by 5.60% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$134.40 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 13.35bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 92.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Mexico is witnessing minimal growth, influenced by factors such as fluctuating agricultural yields, changing consumer preferences towards healthy diets, and increasing competition from imported produce, which poses challenges for local farmers.

Customer preferences: Consumers in Mexico are increasingly prioritizing fresh, locally-sourced vegetables as part of a broader shift towards healthier eating habits, influenced by a growing awareness of nutrition and sustainability. This trend is particularly evident among younger demographics who are embracing plant-based diets and organic produce. Additionally, urbanization and busy lifestyles are driving demand for convenient, ready-to-eat vegetable options. Cultural traditions around cooking also play a role, as families seek fresh ingredients to maintain authentic culinary practices while adapting to modern health trends.

Trends in the market: In Mexico, the Fresh Vegetables Market is experiencing a significant shift towards organic and locally-sourced produce as consumers prioritize health and sustainability. This trend is particularly prominent among younger generations who advocate for plant-based diets, reflecting a broader cultural movement toward healthier eating. Urbanization is also influencing demand for convenient vegetable options, such as pre-cut or ready-to-eat products. Stakeholders, including farmers and retailers, must adapt to these evolving consumer preferences, emphasizing quality and convenience to remain competitive in a rapidly changing landscape.

Local special circumstances: In Mexico, the Fresh Vegetables Market is shaped by a rich agricultural heritage and diverse climatic conditions that allow for a wide variety of produce year-round. Local cuisines emphasize fresh ingredients, driving demand for unique regional vegetables. Additionally, the rise of farmer's markets supports community engagement and access to organic options. Regulatory measures promoting sustainable farming practices further encourage environmentally-friendly production. These factors create a distinct market dynamic, where quality and local authenticity are paramount, influencing consumer choices and retailer strategies.

Underlying macroeconomic factors: The Fresh Vegetables Market in Mexico is significantly influenced by macroeconomic factors such as agricultural policies, trade agreements, and economic stability. The country benefits from favorable trade relations under agreements like the USMCA, enhancing export opportunities for fresh produce. National economic health, reflected in GDP growth and consumer spending, directly impacts demand for vegetables, with rising incomes fostering a preference for higher-quality, organic options. Furthermore, fiscal policies that support sustainable agriculture initiatives promote innovation and investment in local farming, bolstering market resilience. These dynamics collectively shape the Fresh Vegetables Market, reinforcing its growth trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.