Oils & Fats - Mexico

Mexico

Highlights

Revenue in the Oils & Fats market amounts to US$5.75bn in 2024. The market is expected to grow annually by 4.69% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$46bn in 2024).
In relation to total population figures, per person revenues of US$44.41 are generated in 2024.
In the Oils & Fats market, volume is expected to amount to 957.30m kg by 2029. The Oils & Fats market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Oils & Fats market is expected to amount to 7.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Oils & Fats Market within The Food market in Mexico is experiencing minimal growth, influenced by shifting consumer preferences towards healthier options, increased competition from alternative spreads, and economic factors affecting purchasing power.

Customer preferences: Consumers in Mexico are increasingly prioritizing health-conscious choices in their diets, prompting a growing demand for oils that are perceived as healthier, such as olive and avocado oils. This shift is further influenced by the rise of wellness trends and the desire for natural, organic products. Additionally, younger generations, particularly millennials and Gen Z, are leaning towards plant-based diets, which has increased interest in alternative fat sources like nut butters and coconut oil. Cultural influences also play a role, as traditional cooking practices evolve to incorporate these healthier options.

Trends in the market: In Mexico, the Oils & Fats Market is experiencing a notable shift towards healthier options, with consumers increasingly favoring oils like olive and avocado due to their perceived health benefits. This trend is propelled by a broader movement towards wellness and natural products. Younger generations, particularly millennials and Gen Z, are embracing plant-based diets, leading to a heightened interest in alternative fats such as nut butters and coconut oil. As traditional cooking practices adapt, this evolution presents significant opportunities and challenges for industry stakeholders, pushing them to innovate and align their offerings with these changing consumer preferences.

Local special circumstances: In Mexico, the Oils & Fats Market is influenced by a rich culinary heritage that values traditional cooking oils such as lard and corn oil, yet is increasingly embracing healthier options like olive and avocado oils. The country's diverse climate supports local production of these oils, fostering a strong preference for regional products. Additionally, government regulations promoting healthier eating habits and addressing obesity are shaping consumer choices. This unique blend of cultural appreciation for traditional flavors and a shift towards wellness creates a dynamic market landscape with ample opportunities for innovation and growth.

Underlying macroeconomic factors: The Oils & Fats Market in Mexico is significantly influenced by macroeconomic factors such as national economic stability, consumer purchasing power, and global commodity prices. As Mexico's economy shows signs of growth, increased disposable income allows consumers to explore diverse oil options beyond traditional choices. Additionally, fluctuations in global oil prices impact local production costs, affecting pricing strategies. Fiscal policies aimed at promoting healthier food options are encouraging investments in the production of premium oils, such as avocado and olive oil. These dynamics, combined with shifting consumer preferences towards health consciousness, create a promising environment for innovation and expansion in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.