Fresh Fruits - Mexico | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$13.06bn in 2024. The market is expected to grow annually by 5.78% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$100.90 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 7.61bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 52.6kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Mexico has seen steady growth due to rising health consciousness among consumers and the convenience of online services. However, minimal growth may be attributed to factors such as price fluctuations, weather conditions, and competition from imported fruits. Despite these challenges, the market is expected to continue growing with increasing demand for locally grown, fresh produce.

Customer preferences: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market is witnessing a growing demand for organic and locally sourced produce. With increasing awareness about sustainable and healthy eating, consumers are gravitating towards fruits that are grown without the use of harmful chemicals. This trend is also influenced by the rise of the health-conscious millennial and Gen Z population, who prioritize environmental and social responsibility in their purchasing decisions. Additionally, the availability of online marketplaces and delivery services for fresh fruits has made it easier for consumers to access a wider variety of fruits, including exotic and seasonal options.

Trends in the market: In Mexico, the Fresh Fruits Market within the Fruits & Nuts Market of The Food market is experiencing a surge in demand for organic and sustainably sourced fruits. This trend is driven by the increasing awareness and preference for healthy and environmentally friendly products among consumers. As a result, industry stakeholders are investing in sustainable farming practices and expanding their organic product offerings to cater to this growing demand. This trend is expected to continue, with potential implications for the industry including higher production costs and the need for transparent and ethical supply chains.

Local special circumstances: In Mexico, the Fresh Fruits market is heavily influenced by the country's geographic location and cultural traditions. With a large agricultural sector and favorable climate, Mexico is a major producer and exporter of fruits, including avocados, mangoes, and strawberries. The market is also shaped by the country's strong ties to the United States, with a significant portion of its produce being exported across the border. Additionally, local preferences and consumption habits, such as the popularity of street fruit vendors, also play a key role in shaping the dynamic market.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by macroeconomic factors in Mexico. The country's economic health, fiscal policies, and global economic trends play a significant role in shaping the market's performance. Mexico's strong agricultural sector and favorable export policies have enabled it to become one of the top producers and exporters of fresh fruits globally. Additionally, the country's growing population and increasing disposable income have created a significant demand for quality fresh fruits, driving market growth. However, challenges such as fluctuating exchange rates and trade policies can impact the market's stability, highlighting the importance of macroeconomic factors in shaping the Fresh Fruits Market in Mexico.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.