Vegetables - Kazakhstan

Kazakhstan

Highlights

Revenue in the Vegetables market amounts to US$7.66bn in 2024. The market is expected to grow annually by 8.70% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$386.40 are generated in 2024.
In the Vegetables market, volume is expected to amount to 5.88bn kg by 2029. The Vegetables market is expected to show a volume growth of 5.6% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 240.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Kazakhstan is witnessing subdued growth, influenced by factors such as fluctuating agricultural output, varying consumer preferences, and the increasing demand for both fresh and processed options, which challenge overall market expansion.

Customer preferences: In Kazakhstan's Vegetables Market, consumers are increasingly gravitating towards organic and locally sourced produce, reflecting a growing awareness of health and sustainability. This trend is particularly pronounced among urban millennials and health-conscious families, who prioritize fresh ingredients in their cooking. Additionally, the rise of convenience-oriented lifestyles has led to a surge in demand for pre-cut and packaged vegetable options. Cultural influences, such as traditional Kazakh cuisine, continue to shape preferences, driving interest in local varieties and seasonal offerings.

Trends in the market: In Kazakhstan's Vegetables Market, there is a noticeable shift towards organic and locally sourced produce, driven by an increasing consumer focus on health and environmental sustainability. Urban millennials and health-conscious families are leading this trend, seeking fresh and nutritious ingredients for home cooking. Simultaneously, the demand for convenience has spurred growth in pre-cut and packaged vegetables, catering to busy lifestyles. Traditional Kazakh cuisine influences preferences for local varieties, suggesting that stakeholders must adapt their offerings to include seasonal produce and sustainable practices to meet evolving consumer expectations.

Local special circumstances: In Kazakhstan's Vegetables Market, geographical factors such as diverse climates and rich soil contribute to a variety of locally grown produce, fostering a strong preference for seasonal vegetables. Culturally, traditional Kazakh cuisine emphasizes fresh ingredients, driving demand for native varieties. Additionally, regulatory support for organic farming practices enhances credibility among health-conscious consumers. These unique local elements create a distinctive market dynamic, as stakeholders must navigate the balance between preserving cultural food heritage and adapting to modern consumer preferences for sustainability and convenience.

Underlying macroeconomic factors: The performance of Kazakhstan's Vegetables Market is significantly influenced by overarching macroeconomic factors such as national economic health, global agricultural trends, and fiscal policies. A stable economy, characterized by steady GDP growth and low inflation, fosters consumer confidence and increases spending on fresh produce. Additionally, global trends toward organic and sustainable farming practices align with local consumer preferences, encouraging investment in these sectors. Government initiatives supporting agricultural development and infrastructure improvements further enhance market access for local farmers. Fluctuations in global commodity prices and trade relations also impact the competitiveness of Kazakhstan's vegetable exports, shaping market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.