Key regions: Canada, China, Spain, Japan, Philippines
The Convenience Food Market in Kazakhstan is experiencing subdued growth, impacted by factors such as consumers' increasing health consciousness and the convenience of online food services. The Ready-to-Eat Meals and Soups sub-markets also contribute to the overall market's slow growth rate.
Customer preferences: As more and more people in Kazakhstan are leading busy lifestyles, there has been a significant increase in demand for convenience foods. This trend is driven by the need for quick and easy meal options that fit into hectic schedules. Additionally, the growing influence of western culture has led to a rise in the consumption of fast food and processed snacks. This shift towards convenience foods is also fueled by the increasing number of single-person households and the rise of dual-income families, resulting in a higher demand for ready-to-eat meals.
Trends in the market: In Kazakhstan, the Convenience Food Market within The Food market is seeing a surge in demand for healthier and more sustainable options. This trend is driven by a growing awareness of the impact of food choices on personal health and the environment. As a result, there is a rise in the availability of organic, plant-based, and locally sourced convenience food products. This trajectory is significant for industry stakeholders as it presents opportunities for new market entrants and existing players to innovate and cater to changing consumer preferences. It also highlights the importance of sustainability in the food industry and the potential implications for companies that do not adapt to these trends.
Local special circumstances: In Kazakhstan, the Convenience Food Market within The Food market is heavily influenced by the country's nomadic history and cultural traditions of horseback riding and herding. This has led to a strong demand for portable, easy-to-eat food options, such as dried fruits and meats, as well as popular dishes like beshbarmak and kazy. Additionally, the government's efforts to modernize and diversify the economy have led to an increase in urbanization, resulting in a growing demand for convenience foods among busy, working professionals.
Underlying macroeconomic factors: The Convenience Food Market in Kazakhstan is heavily influenced by macroeconomic factors such as the country's economic health, government policies, and global economic trends. Favorable economic conditions and strong investment in the food industry have contributed to the growth of the market in recent years. However, challenges such as inflation and fluctuating currency exchange rates can impact consumer purchasing power and thus affect market performance. Additionally, the increasing demand for convenience food among the country's growing middle class and busy working population is driving market growth, as well as the rising prevalence of Western eating habits and changing consumer preferences.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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