Fresh Meat - Kazakhstan

Kazakhstan

Highlights

Revenue in the Fresh Meat market amounts to US$7.57bn in 2024. The market is expected to grow annually by 9.74% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$382.00 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 1.18bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 7.0% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 46.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat Market in Kazakhstan has been experiencing sluggish growth, influenced by factors such as fluctuating demand for different types of meat, consumers' budget constraints, and competition from alternative protein sources. Despite the convenience of online meat shopping, traditional markets and local suppliers remain popular among consumers. The overall subdued growth rate is also impacted by the country's economic challenges and varying preferences for different types of meat among the diverse population.

Customer preferences: In Kazakhstan, there has been a growing trend towards eco-friendly and sustainable options in the Fresh Meat Market of the Meat Market within The Food market. This shift is driven by a growing awareness of environmental issues and a desire for healthier, more natural products. Additionally, there has been a noticeable increase in demand for organic and locally sourced meat, as consumers prioritize supporting local farmers and reducing their carbon footprint. This trend is also seen in the rising popularity of plant-based meat alternatives, catering to the growing number of individuals adopting vegetarian and vegan diets.

Trends in the market: In Kazakhstan, the Fresh Meat market is experiencing an increase in demand for organic and locally sourced meat products due to growing health concerns and a preference for sustainable and ethical consumption. This trend is expected to continue, as consumers become more health-conscious and environmentally aware. Industry stakeholders should consider investing in organic farming methods and promoting transparency in their supply chain to cater to this trend. Additionally, there is a rising demand for high-quality imported meat products, particularly from Europe, signaling potential opportunities for international collaborations and partnerships.

Local special circumstances: In Kazakhstan, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's vast geographical landscape, with a significant portion of the population living in rural areas. This has led to a demand for locally sourced and fresh meat products, as well as traditional methods of meat preparation. Additionally, the country's cultural preference for meat as a staple food has created a strong demand for high-quality and diverse meat options. On the regulatory front, Kazakhstan has strict import regulations for meat products, further driving the demand for domestic meat production and boosting the local market.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Kazakhstan is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. With a growing economy and increasing disposable income, the demand for high-quality fresh meat is on the rise in Kazakhstan. Additionally, government initiatives to promote the agricultural sector and improve food security are driving the growth of the fresh meat market. However, challenges such as inflation, currency fluctuations, and regulatory barriers can hinder market growth. Moreover, the rising trend of health and wellness among consumers is also shaping the demand for fresh and organic meat products in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.