Beauty & Personal Care - Kazakhstan

Kazakhstan

In 2024, the revenue in the Beauty & Personal Care market in Kazakhstan amounts to US$2,031.00m.
This market is expected to grow annually by 4.15% (CAGR 2024-2029).
The largest segment in this market is the Personal Care segment, which has a market volume of US$915.00m in 2024.
When comparing globally, in the United States generates the most revenue with US$100bn in 2024.
In relation to the total population figures, per person revenues of US$102.40 are generated in 2024.
Furthermore, it is projected that 11.2% of the total revenue in the Beauty & Personal Care market will be generated through online sales by 2024.
In Kazakhstan, the demand for organic and natural beauty products is on the rise, driven by increasing consumer awareness and preference for sustainable and eco-friendly options.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.