Breakfast Cereals - Kazakhstan

Kazakhstan

Highlights

Revenue in the Breakfast Cereals market amounts to US$447.30m in 2024. The market is expected to grow annually by 8.23% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$22.56 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 101.20m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 5.1% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 4.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Kazakhstan is facing subdued growth, influenced by factors such as changing consumer preferences and increasing competition from other breakfast options. Despite this, the market is expected to grow due to rising health consciousness and the convenience of ready-to-eat breakfast cereals.

Customer preferences: As the population in Kazakhstan increasingly adopts a Westernized lifestyle, there has been a growing demand for convenience and time-saving solutions in the breakfast cereals market. This has led to a rise in popularity of on-the-go breakfast options, such as cereal bars and single-serve portions. Additionally, with the rise of health consciousness, there has been a shift towards healthier and more nutritious breakfast cereals, such as granola and muesli, reflecting a growing trend towards mindful eating.

Trends in the market: In Kazakhstan, the Breakfast Cereals market is experiencing a surge in demand for healthier options, with consumers increasingly seeking out products containing whole grains and natural ingredients. This trend is expected to continue, driven by a growing health-conscious population and increasing disposable income. As a result, manufacturers are launching new and innovative products to cater to this demand, such as high-fiber and protein-enriched cereals. Additionally, online sales of breakfast cereals are on the rise, as consumers turn to e-commerce platforms for convenience and a wider range of options. These trends are significant for both manufacturers and retailers, as they highlight the need to adapt to changing consumer preferences and capitalize on the growing digital market.

Local special circumstances: In Kazakhstan, the Breakfast Cereals market is heavily influenced by the country's traditional breakfast culture, with porridge being a staple dish. However, with the increasing adoption of Western eating habits, there has been a growing demand for ready-to-eat cereals. Additionally, the country's growing middle class and urbanization have led to an increase in breakfast cereals consumption. The government's efforts to promote healthy eating habits have also contributed to the market's growth, with stricter regulations on sugar content and the promotion of fortified cereals.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Kazakhstan is affected by various macroeconomic factors. The country's economic health and fiscal policies play a crucial role in shaping the demand for breakfast cereals. Additionally, global economic trends, such as fluctuations in commodity prices and currency exchange rates, can impact the cost of raw materials and ultimately affect the market performance. Moreover, consumer spending patterns, inflation rates, and disposable income levels in the country also influence the consumption of breakfast cereals. Furthermore, government initiatives to promote healthy eating habits and the increasing trend of convenience foods are expected to drive the growth of the breakfast cereals market in Kazakhstan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.