Fresh Vegetables - Kazakhstan

Kazakhstan

Highlights

Revenue in the Fresh Vegetables market amounts to US$6.32bn in 2024. The market is expected to grow annually by 8.94% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$318.50 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 5.25bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 5.8% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 212.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables market in Kazakhstan is witnessing subdued growth, influenced by factors such as fluctuating agricultural yields, changing consumer preferences, and the increasing demand for locally sourced produce, which impacts overall market dynamics.

Customer preferences: Consumers in Kazakhstan are increasingly prioritizing health and sustainability, leading to a notable shift towards organic and locally sourced fresh vegetables. This trend is particularly prominent among younger demographics who are more health-conscious and environmentally aware. Moreover, as urbanization rises, busy lifestyles are driving demand for convenient, ready-to-eat vegetable options. Cultural influences are also reshaping preferences, with traditional dishes incorporating fresh produce gaining popularity, thus impacting purchasing decisions and market dynamics within the fresh vegetables sector.

Trends in the market: In Kazakhstan, the Fresh Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, driven by a growing emphasis on health and sustainability among consumers. This trend is particularly evident among younger generations, who prioritize eco-friendly practices and nutritional benefits. Additionally, the rise of urbanization is fostering demand for convenient, ready-to-eat vegetable options that align with busy lifestyles. Cultural influences are also playing a critical role, as traditional dishes featuring fresh vegetables gain popularity, influencing purchasing behaviors and reshaping market dynamics for industry stakeholders.

Local special circumstances: In Kazakhstan, the Fresh Vegetables Market is uniquely shaped by its diverse geography, which includes fertile steppes and mountainous regions ideal for various crops. The cultural heritage of traditional Kazakh cuisine, emphasizing fresh vegetables in dishes like plov and borscht, fosters a strong demand for local produce. Regulatory support for organic farming and sustainability initiatives further promotes eco-friendly practices. Additionally, urbanization trends in cities like Almaty and Nur-Sultan are increasing the demand for convenient, fresh options, reflecting changing consumer lifestyles.

Underlying macroeconomic factors: The Fresh Vegetables Market in Kazakhstan is significantly influenced by macroeconomic factors such as agricultural productivity, international trade dynamics, and consumer purchasing power. Strong agricultural output, supported by favorable climate conditions and investments in modern farming techniques, enhances supply and stabilizes prices. Conversely, fluctuations in global commodity prices can impact local production costs and market competitiveness. Additionally, rising disposable incomes among urban consumers drive demand for fresh, high-quality vegetables, while fiscal policies promoting agricultural subsidies and export incentives further stimulate market growth. The integration of sustainable practices also reflects a growing global emphasis on environmental responsibility, shaping consumer preferences and market strategies.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.