Pasta - Kazakhstan

Kazakhstan

Highlights

Revenue in the Pasta market amounts to US$627.70m in 2024. The market is expected to grow annually by 7.79% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$31.66 are generated in 2024.
In the Pasta market, volume is expected to amount to 315.70m kg by 2029. The Pasta market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 13.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market in Kazakhstan is currently experiencing subdued growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online food services. Despite this, the Bread & Cereal Products Market within The Food market is still experiencing significant growth due to the rising demand for healthier food options.

Customer preferences: As more consumers in Kazakhstan embrace modern lifestyles and busier schedules, there has been a growing demand for convenient and quick meal options. This has led to a rise in the consumption of pasta, which is easy to prepare and offers a variety of flavors. Additionally, with the influence of Western cuisine and a growing middle class, there has been an increase in the popularity of pasta dishes in the country. This trend is expected to continue as consumers seek out convenient and diverse food options.

Trends in the market: In Kazakhstan, the Pasta Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more diverse options. This trend is driven by a growing health consciousness among consumers and a desire for convenience. Pasta manufacturers are responding by introducing whole wheat and gluten-free options, as well as ready-to-eat varieties. This trajectory is significant as it reflects a shift towards healthier eating habits and presents opportunities for industry stakeholders to cater to this demand. It also highlights the need for innovation and adaptability in the market to stay competitive.

Local special circumstances: In Kazakhstan, the Pasta Market of the Bread & Cereal Products Market within The Food market is influenced by the country's nomadic traditions and nomadic cuisine, which heavily relies on wheat-based products like pasta. The country's vast steppe landscapes also make it a major producer of durum wheat, a key ingredient in pasta production. Additionally, the country's growing economy and increasing urbanization have led to a rise in demand for convenience foods, making pasta a popular choice. However, government regulations on food imports and tariffs on certain ingredients may impact the market's growth in the future.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Kazakhstan is also impacted by macroeconomic factors such as consumer spending power, trade policies, and commodity prices. Fluctuations in exchange rates and trade agreements can affect the availability and cost of imported ingredients, ultimately influencing the price and demand for pasta products. Additionally, the economic stability and growth of the country can impact consumer confidence and purchasing behavior, further influencing the performance of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.