Vegetables - G7 | Statista Market Forecast

Vegetables - G7

Highlights

Revenue in the Vegetables market amounts to US$289.30bn in 2024. The market is expected to grow annually by 3.65% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$371.70 are generated in 2024.
In the Vegetables market, volume is expected to amount to 102.80bn kg by 2029. The Vegetables market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 120.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in G7 countries is facing stagnation, influenced by factors such as shifting consumer preferences towards convenience foods and a growing focus on health, which has affected the demand for both fresh and processed options.

Customer preferences: Consumers in G7 countries are increasingly prioritizing plant-based diets, driven by health consciousness and environmental concerns, which has led to a rise in demand for organic and locally sourced vegetables. The convenience of meal kits and pre-prepared vegetable options is reshaping shopping habits, particularly among busy professionals and families. Additionally, younger generations are embracing social media to share recipes and cooking experiences, further influencing their purchasing decisions towards fresh and innovative vegetable products that align with their lifestyle choices.

Trends in the market: In G7 countries, the Vegetables Market is experiencing a significant shift towards organic and sustainably sourced products, as consumers become more health-conscious and environmentally aware. The rise of meal kits and ready-to-eat vegetable options is reshaping shopping behaviors, appealing particularly to busy professionals and families seeking convenience. Furthermore, younger consumers leverage social media to share culinary experiences and innovative recipes, driving demand for fresh, unique vegetable offerings. These trends indicate a substantial opportunity for industry stakeholders to adapt their strategies, focusing on sustainability and convenience to meet evolving consumer preferences.

Local special circumstances: In G7 countries, the Vegetables Market is shaped by diverse geographical factors, such as varying climates and soil types that influence locally grown produce. Cultural preferences emphasize fresh, seasonal vegetables, driving demand for farmer's markets and community-supported agriculture. Additionally, stringent regulatory standards for organic products ensure quality and safety, fostering consumer trust. These elements create a unique market dynamic where sustainability and local sourcing become paramount, aligning with consumers' increasing prioritization of health and environmental impact.

Underlying macroeconomic factors: The Vegetables Market in G7 countries is significantly influenced by macroeconomic factors such as consumer spending patterns, agricultural policy frameworks, and international trade dynamics. Economic growth and rising disposable incomes drive demand for high-quality, fresh vegetables, while fiscal policies promoting sustainable farming practices encourage local production. Additionally, global trends towards organic and plant-based diets are reshaping market preferences, further fueled by heightened awareness of health and environmental issues. Exchange rates and trade agreements can also impact the cost and availability of imported vegetables, affecting overall market performance and consumer choices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.