Fresh Fruits - G7 | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$167.80bn in 2024. The market is expected to grow annually by 3.36% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$215.50 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 42.22bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 49.4kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market within the G7 has seen negligible growth, influenced by factors such as changing consumer preferences, seasonal availability, and competitive pricing from imported fruits, which challenge local producers to innovate and adapt.

Customer preferences: Consumers in the G7 are increasingly prioritizing sustainability and health in their fresh fruit choices, leading to a rising demand for organic and locally sourced produce. This trend is bolstered by a growing awareness of environmental impact and a preference for seasonal fruits, which resonate with eco-conscious shoppers. Additionally, younger demographics are favoring convenience, prompting innovations in packaging and ready-to-eat fruit options. Social media influence also plays a role, as visually appealing fruit presentations drive consumer interest and purchasing decisions.

Trends in the market: In the G7, the Fresh Fruits Market is experiencing a notable shift towards organic and locally sourced produce, driven by consumers' increasing emphasis on sustainability and health. Concurrently, there is a heightened interest in seasonal fruits, reflecting a commitment to reducing environmental impact. As younger demographics lean towards convenience, the market is witnessing innovations in packaging and ready-to-eat fruit options. Moreover, social media is shaping purchasing behavior, with aesthetically appealing fruit displays enhancing consumer engagement and driving sales, prompting stakeholders to adapt their strategies accordingly.

Local special circumstances: In the G7, the Fresh Fruits Market is influenced by distinct geographical and cultural factors that shape consumer preferences. Regions with favorable climates, such as California and southern France, promote the availability of diverse, high-quality produce, fostering a culture of fresh consumption. Additionally, stringent food safety regulations and labeling requirements enhance consumer trust in organic products. Cultural trends, including the farm-to-table movement, further drive demand for local and seasonal fruits, as consumers seek authenticity and transparency in their food choices.

Underlying macroeconomic factors: The Fresh Fruits Market within the Fruits & Nuts sector is significantly influenced by macroeconomic factors such as global supply chain dynamics, trade policies, and consumer spending patterns. Economic stability in G7 countries fosters higher disposable incomes, leading to increased demand for premium and organic fresh produce. Additionally, fluctuations in currency exchange rates can affect import prices, impacting market competitiveness. Seasonal variations and climate change also play a role in fruit availability, influencing prices and consumer choices. Furthermore, rising health consciousness among consumers drives a preference for fresh fruits, prompting retailers to adapt their offerings to meet evolving dietary trends.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.