Prepared Baby Food - G7

Revenue in the Prepared Baby Food market amounts to US$4.84bn in 2024. The market is expected to grow annually by 3.90% (CAGR 2024-2029).
In global comparison, most revenue is generated in Russia (US$2,829m in 2024).
In relation to total population figures, per person revenues of US$6.18 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 0.56bn kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 1.8% in 2025.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.6kg in 2024.

Key regions: United States, United Kingdom, South Korea, India, Russia

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Analyst Opinion

The Prepared Baby Food market within the Baby Food market in G7 is experiencing stagnant growth, with factors such as declining birth rates and increasing preference for homemade baby food impacting the growth rate. However, convenience and busy lifestyles continue to drive demand for prepared baby food products.

Customer preferences: As more parents prioritize convenience and time-saving options, the demand for prepared baby food has been on the rise. This trend is further fueled by the growing number of working parents and the increasing focus on healthy, organic, and natural ingredients. Additionally, with the rise of social media and online communities, parents are more likely to seek recommendations and reviews from other parents when making purchasing decisions for their babies. This has led to a shift towards more transparent and authentic marketing strategies by baby food brands.

Trends in the market: In the G7 countries, the Prepared Baby Food Market is experiencing a rise in demand for organic and natural baby food products. In response to this trend, major players in the industry are expanding their organic product lines and incorporating sustainable packaging solutions. This shift towards healthier and environmentally-friendly options is not only significant for consumers, but also for industry stakeholders who can capitalize on this growing market. Additionally, with the rise of e-commerce and direct-to-consumer models, the Prepared Baby Food Market is expected to witness further growth and disruption in traditional distribution channels.

Local special circumstances: In the Prepared Baby Food Market of the Baby Food Market within The Food market, unique local factors play a significant role in shaping market dynamics. For instance, in Japan, the market is influenced by the country's strict regulations on baby food production, ensuring safety and quality. In China, the market is driven by the increasing number of working mothers and their preference for ready-to-eat baby food products. These factors highlight the importance of understanding local nuances in this market.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market is greatly influenced by macroeconomic factors such as consumer spending, population growth, and government policies. Countries with favorable economic conditions and increasing disposable income are experiencing higher demand for prepared baby food products. Additionally, government initiatives promoting healthy eating habits among infants and young children are expected to drive market growth. The rising working population and increasing urbanization are also contributing to the demand for convenient and nutritious baby food products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.