Definition:
The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring, and regulation of functions in a private household.
The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation.
Devices whose primary function is not the automation or remote control of household equipment, e.g., smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.
Structure:
Smart Home is segmented into six main markets:
Additional Information:
The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Samsung, LG, Amazon, Google, Ring, and Bosch, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Oct 2024
Source: Statista Market Insights
Most recent update: Oct 2024
Source: Statista Market Insights
Most recent update: Mar 2024
Source: Statista Market Insights
Most recent update: Oct 2024
Source: Statista Market Insights
Most recent update: Oct 2024
Source: Statista Market Insights
The Smart Home market in G7 countries is experiencing significant growth and development driven by various factors.
Customer preferences: Customers in G7 countries are increasingly looking for convenience, efficiency, and connectivity in their homes. The demand for smart home devices that can be controlled remotely via smartphones or voice assistants is on the rise. Additionally, there is a growing focus on energy efficiency and sustainability, leading to the adoption of smart devices that can help monitor and reduce energy consumption.
Trends in the market: In the United States, the smart home market is witnessing a surge in demand for home security systems and smart appliances. Consumers are increasingly investing in devices that enhance home security and provide convenience in daily tasks. In Japan, the focus is on aging population and the need for smart home solutions that can assist elderly individuals in their daily lives. Smart home devices that offer healthcare monitoring and assistance are gaining popularity in the Japanese market.
Local special circumstances: In Germany, the emphasis is on data privacy and security when it comes to smart home devices. German consumers are cautious about sharing personal data and are more inclined towards products that prioritize data protection. This has led to the development of smart home solutions with advanced security features to address these concerns.
Underlying macroeconomic factors: The strong economic growth in G7 countries is contributing to the increasing adoption of smart home technologies. As disposable incomes rise, consumers are more willing to invest in smart devices to improve their quality of life. Additionally, advancements in technology and the presence of tech-savvy populations in G7 countries are driving innovation in the smart home market, leading to a wide range of products and solutions tailored to meet the diverse needs of consumers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Sep 2024
Source: Statista Market Insights