Baby Food - G7 | Statista Market Forecast

Revenue in the Baby Food market amounts to US$16.21bn in 2024. The market is expected to grow annually by 3.83% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$20.83 are generated in 2024.
In the Baby Food market, volume is expected to amount to 989.30m kg by 2029. The Baby Food market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 1.1kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market within The Food market in G7 has been experiencing a slow growth rate, influenced by factors such as changing consumer preferences and regulations, as well as increasing competition from alternative products. Despite this, the market is expected to continue its growth due to the rising demand for convenient and nutritious options for infants. Overcoming challenges in sub-markets, such as declining birth rates and changing dietary patterns, will be crucial for sustained growth in the overall market.

Customer preferences: As consumers become more health-conscious, there has been a noticeable rise in the demand for organic and natural baby food products. This trend is driven by a growing awareness of the benefits of consuming chemical-free and nutrient-rich food. In addition, there has been a shift towards convenient and on-the-go options, such as pouches and single-serving containers, catering to busy parents and their hectic lifestyles. This is also reflected in the increasing popularity of online shopping for baby food products, providing a convenient and time-saving option for parents.

Trends in the market: In the G7 countries, the Baby Food market is experiencing a surge in demand for organic and natural products, driven by increasing health consciousness among consumers. This trend is expected to continue, as more parents prioritize healthy and clean ingredients for their babies. As a result, major players in the industry are expanding their organic product lines and investing in sustainable sourcing. This presents opportunities for smaller, niche players to enter the market with unique offerings. However, it also poses challenges for traditional brands to adapt and stay competitive. Going forward, industry stakeholders will need to closely monitor consumer preferences and adjust their strategies accordingly to maintain relevance in the evolving Baby Food market.

Local special circumstances: In Japan, the Baby Food Market is heavily influenced by cultural norms and preferences. The country has a strong tradition of homemade meals for babies, leading to a smaller market for packaged baby food. Additionally, strict regulations and safety standards for baby food products have resulted in a limited number of players in the market. In Italy, the market is shaped by the country's emphasis on natural and organic ingredients, leading to a higher demand for premium baby food products. The influence of Mediterranean cuisine also plays a role in the popularity of certain types of baby food.

Underlying macroeconomic factors: The Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, population growth, and government regulations on food safety and labeling. Countries with a strong economy and favorable government policies regarding food and nutrition are experiencing higher growth in the baby food market compared to countries with economic challenges and strict food regulations. Additionally, the increasing number of working mothers and the growing awareness of the importance of early childhood nutrition are driving the demand for convenient and nutritious baby food products globally.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.