Alcoholic Drinks - G7 | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$368.4bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$295.0bn in 2024.
Revenue, combined amounts to US$663.4bn in 2024.
The revenue, at home is expected to grow annually by 1.14% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$473.30 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 52.5bn L by 2024.
Volume, out-of-home is expected to amount to 14.1bn L in 2024.
Volume, combined is expected to amount to 66.6bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -1.6% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 67.41L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in G7 countries is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences in the Alcoholic Drinks market in G7 countries are evolving. Consumers are increasingly seeking out premium and craft options, as they prioritize quality and unique flavors. This shift in preferences is driving the growth of small-scale, local producers who are able to cater to these niche markets. Additionally, there is a growing demand for healthier options, such as low-alcohol or alcohol-free beverages, as consumers become more health-conscious. This has led to the development of new products and innovations in the market. Trends in the market are also shaping its development in G7 countries. One notable trend is the rise of e-commerce and online sales channels. Consumers are increasingly turning to online platforms to purchase their alcoholic beverages, as it offers convenience and a wider selection. This trend is particularly prevalent in countries with well-developed e-commerce infrastructure, such as the United States and the United Kingdom. Another trend is the increasing popularity of experiential drinking, where consumers are seeking out unique and immersive drinking experiences. This has led to the growth of specialty bars and tasting events, as well as an increased focus on the story and origin of the products. Local special circumstances in each G7 country are also influencing the development of the Alcoholic Drinks market. For example, in France, wine is deeply ingrained in the culture and is a significant part of the country's identity. This has led to a strong domestic wine market and a preference for local French wines. In Japan, there is a strong tradition of sake consumption, which has led to a thriving sake industry and a growing interest in Japanese craft spirits. These local special circumstances contribute to the unique dynamics of the market in each country. Underlying macroeconomic factors are also playing a role in the development of the Alcoholic Drinks market in G7 countries. Economic growth and rising disposable incomes are enabling consumers to spend more on premium and high-quality alcoholic beverages. Additionally, changing demographics, such as an aging population and a rise in female drinkers, are influencing the types of products that are in demand. These macroeconomic factors create a favorable environment for the growth and expansion of the market. Overall, the Alcoholic Drinks market in G7 countries is experiencing growth and development driven by evolving customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. This presents opportunities for both domestic and international players in the industry to capitalize on these trends and cater to the changing demands of consumers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.