Fresh Vegetables - Togo

Togo

Highlights

Revenue in the Fresh Vegetables market amounts to US$236.10m in 2024. The market is expected to grow annually by 5.96% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$25.49 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 94.71m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 8.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Togo is experiencing minimal growth, influenced by factors such as limited infrastructure, seasonal availability, and fluctuating consumer preferences. Despite the demand for healthy options, challenges hinder more robust expansion.

Customer preferences: In Togo, consumer preferences in the Fresh Vegetables Market are shifting towards organic and locally sourced produce, driven by a growing awareness of health and wellness. Younger demographics, influenced by global dietary trends, are increasingly favoring fresh vegetables over processed foods, seeking nutritional value and sustainability. Additionally, urbanization is leading to a demand for convenience, prompting the rise of farmers' markets and community-supported agriculture initiatives. These cultural and lifestyle shifts are reshaping purchasing habits and encouraging a more health-conscious populace.

Trends in the market: In Togo, the Fresh Vegetables Market is experiencing a notable shift towards organic farming practices, as consumers increasingly prioritize health and environmental sustainability. This trend is amplified by social media, where influencers advocate for fresh, locally sourced produce. Simultaneously, urbanization is leading to a rise in convenience-oriented shopping, with more consumers frequenting farmers' markets and subscribing to community-supported agriculture programs. These changes are significant for industry stakeholders, as they must adapt supply chains and marketing strategies to meet the growing demand for fresh and organic vegetables, ensuring they remain competitive in a shifting market landscape.

Local special circumstances: In Togo, the Fresh Vegetables Market is shaped by its favorable tropical climate, which supports diverse agricultural practices and year-round production of vegetables. The strong cultural emphasis on traditional cuisine encourages local consumption of fresh produce, fostering a community-oriented approach to food sourcing. Additionally, government initiatives promoting sustainable agriculture and organic farming are gaining traction, creating a regulatory environment that supports environmentally-friendly practices. These unique factors collectively influence market dynamics, driving demand for fresh, locally grown vegetables while supporting the livelihoods of local farmers.

Underlying macroeconomic factors: The Fresh Vegetables Market in Togo is significantly influenced by macroeconomic factors such as national agricultural policies, global trade dynamics, and economic stability. The government’s focus on enhancing food security and promoting local production through subsidies and training programs supports farmer livelihoods and boosts market supply. Additionally, fluctuations in global food prices and trade agreements affect the competitiveness of Togolese vegetables in international markets. Economic growth indicators, such as GDP expansion and rising disposable incomes, further stimulate domestic demand for fresh produce, fostering a vibrant local market while connecting farmers to both local and export opportunities.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.