Fresh Vegetables - G7

Highlights

Revenue in the Fresh Vegetables market amounts to US$205.10bn in 2024. The market is expected to grow annually by 3.96% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$263.50 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 78.20bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 90.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in the G7 has seen stagnant growth, influenced by factors like changing consumer preferences, seasonal availability, and competition from processed alternatives, limiting the demand for various vegetable categories amidst economic pressures.

Customer preferences: Consumers in the G7 are increasingly prioritizing sustainability and health, shifting their preferences towards organic and locally-sourced fresh vegetables. This trend is fueled by a growing awareness of environmental issues and a desire for transparency in food sourcing. Additionally, younger demographics, particularly millennials and Gen Z, are favoring plant-based diets, leading to a rise in demand for innovative vegetable products, such as ready-to-eat salads and vegetable-based snacks, reflecting their busy lifestyles and health-conscious choices.

Trends in the market: In the G7, the Fresh Vegetables Market is experiencing a significant shift towards organic and locally-sourced produce, driven by consumer demand for sustainability and health-conscious options. Young consumers, particularly millennials and Gen Z, are increasingly embracing plant-based diets, which is prompting a surge in innovative vegetable products like ready-to-eat salads and vegetable-based snacks. This trend not only reflects a growing awareness of environmental issues but also indicates a shift in purchasing habits, compelling industry stakeholders to adapt their offerings and supply chains to meet these evolving consumer preferences.

Local special circumstances: In the G7, the Fresh Vegetables Market is shaped by unique local factors that significantly influence its dynamics. For instance, in Canada, the vast agricultural land and diverse climate allow for a wide variety of locally-sourced vegetables, fostering a strong farm-to-table movement. In France, cultural emphasis on culinary excellence drives demand for high-quality, fresh produce, while strict regulations on pesticide use promote organic farming. Meanwhile, in the UK, increasing consumer awareness of food waste is leading to innovative packaging solutions and initiatives that prioritize local sourcing, further enhancing the market's sustainability focus.

Underlying macroeconomic factors: The Fresh Vegetables Market in the G7 is significantly influenced by macroeconomic factors such as consumer spending trends, agricultural policies, and international trade dynamics. Economic stability and disposable income levels in these countries drive demand for fresh produce, with consumers increasingly prioritizing quality and sustainability. Additionally, government initiatives aimed at supporting local agriculture and reducing carbon footprints play a vital role in shaping market dynamics. Fluctuations in global supply chains and trade agreements also impact pricing and availability, while rising concerns over food security and health trends are steering consumer preferences toward fresher, locally-sourced vegetables.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.