Fresh Vegetables - Cameroon

Cameroon

Highlights

Revenue in the Fresh Vegetables market amounts to US$1.22bn in 2024. The market is expected to grow annually by 6.17% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$41.56 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 516.70m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 3.7% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 15.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Cameroon is experiencing minimal growth, influenced by factors such as fluctuating climate conditions, limited access to modern farming techniques, and varying consumer preferences for different vegetable types.

Customer preferences: In the Fresh Vegetables Market in Cameroon, consumer preferences are shifting towards organic and locally sourced produce, driven by an increasing awareness of health and sustainability. Younger generations, influenced by urbanization and global dietary trends, are opting for fresh, nutrient-rich vegetables over processed options. Additionally, as more consumers adopt healthier lifestyles, there is a growing demand for diverse vegetable varieties, such as exotic greens and heirloom types, reflecting cultural shifts and an interest in culinary experimentation.

Trends in the market: In Cameroon, the Fresh Vegetables Market is experiencing a notable shift towards organic and locally sourced produce, reflecting a broader trend of health consciousness among consumers. This movement is being driven by younger generations who prioritize fresh, nutrient-dense vegetables over processed foods, spurred by urbanization and global culinary influences. Additionally, there is an increasing demand for diverse vegetable varieties, including exotic greens and heirloom types, indicating a cultural inclination towards culinary experimentation. For industry stakeholders, these trends present significant opportunities for innovation and market expansion, fostering sustainable practices and enhancing supply chains to meet evolving consumer preferences.

Local special circumstances: In Cameroon, the Fresh Vegetables Market is shaped by its diverse climatic zones, which allow for the cultivation of a wide range of vegetables year-round. Cultural traditions prioritize communal farming practices, fostering local collaborations that enhance access to fresh produce. Additionally, regulatory frameworks promoting organic farming are emerging, encouraging sustainable agricultural practices. Urban centers are witnessing a growing trend towards farm-to-table initiatives, reflecting a shift in consumer preferences towards organic and health-focused diets. These factors collectively influence market dynamics, driving innovation and local sourcing.

Underlying macroeconomic factors: The Fresh Vegetables Market in Cameroon is significantly influenced by macroeconomic factors including global agricultural trends, national economic stability, and fiscal policies aimed at supporting the agricultural sector. The country's economic growth, driven by investments in infrastructure and trade, enhances market access for fresh produce, while rising urbanization increases demand for locally sourced vegetables. Additionally, government policies promoting agricultural subsidies and support for smallholder farmers foster resilience in the sector. Global trends towards sustainable agriculture and organic products further propel market dynamics, encouraging innovation and diversification in vegetable cultivation.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.