Non-Alcoholic Drinks - Cameroon

The Non-Alcoholic Drinks market in Cameroon is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Cameroon are shifting towards healthier beverage options, with an increasing demand for non-alcoholic drinks such as bottled water, fruit juices, and carbonated soft drinks. This can be attributed to a growing awareness of health and wellness among consumers, who are seeking beverages that are low in sugar, artificial additives, and preservatives. Additionally, the rising middle class in Cameroon has led to an increase in disposable income, allowing consumers to afford premium non-alcoholic drinks. Trends in the market indicate a rising popularity of functional beverages in Cameroon. Functional beverages are drinks that provide additional health benefits beyond basic hydration, such as energy-boosting, immune-boosting, or detoxifying properties. This trend can be attributed to an increasing focus on personal health and wellness, as well as the influence of global health trends. Consumers are seeking beverages that not only quench their thirst but also provide added nutritional value. Local special circumstances in Cameroon also contribute to the development of the Non-Alcoholic Drinks market. The country has a diverse population with different cultural backgrounds and preferences. This diversity creates opportunities for beverage companies to introduce new flavors and varieties that cater to specific local tastes. For example, traditional African beverages made from local fruits and herbs are gaining popularity among consumers who appreciate the unique flavors and cultural significance of these drinks. Underlying macroeconomic factors play a crucial role in the growth of the Non-Alcoholic Drinks market in Cameroon. The country has been experiencing steady economic growth, which has resulted in an increase in disposable income and improved living standards. This has led to a higher demand for non-alcoholic beverages as consumers have more purchasing power. Furthermore, urbanization and population growth have also contributed to the expansion of the market, as more people are moving to cities and seeking convenient and refreshing beverage options. In conclusion, the Non-Alcoholic Drinks market in Cameroon is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Consumers are increasingly opting for healthier beverage options, such as bottled water and fruit juices, while functional beverages are gaining popularity. The diverse population and cultural preferences in Cameroon create opportunities for beverage companies to introduce new flavors and varieties. Additionally, steady economic growth, urbanization, and population growth contribute to the expansion of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.