Alcoholic Drinks - Cameroon | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$3.9bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$765.8m in 2024.
Revenue, combined amounts to US$4.6bn in 2024.
The revenue, at home is expected to grow annually by 4.05% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$131.70 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 1.7bn L by 2024.
Volume, out-of-home is expected to amount to 168.6m L in 2024.
Volume, combined is expected to amount to 1.9bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of 0.3% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 59.08L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Cameroon is experiencing steady growth, driven by changing customer preferences and local special circumstances. Customer preferences in the Alcoholic Drinks market in Cameroon are evolving, with a growing demand for premium and craft beverages. Consumers are increasingly seeking high-quality products that offer unique flavors and experiences. This trend is influenced by the global rise in craft beer and spirits, as well as the growing appreciation for locally-produced beverages. As a result, there has been an increase in the number of microbreweries and distilleries in Cameroon, catering to the demand for artisanal drinks. Trends in the market also reflect the influence of global and regional factors. For example, the popularity of wine is on the rise, driven by an increasing middle class with more disposable income and a desire for sophisticated drinking experiences. Wine consumption is also influenced by the perception of health benefits associated with moderate wine consumption. Additionally, the growing tourism industry in Cameroon has contributed to the demand for a wide variety of alcoholic beverages, as tourists seek to explore and experience the local culture. Local special circumstances play a significant role in shaping the Alcoholic Drinks market in Cameroon. The country has a rich cultural heritage and diverse ethnic groups, each with their own traditional alcoholic beverages. These local drinks, such as palm wine and sorghum beer, have a long history and continue to be consumed by the local population. They contribute to the unique drinking culture in Cameroon and are often served during social gatherings and celebrations. Underlying macroeconomic factors also contribute to the development of the Alcoholic Drinks market in Cameroon. The country's economic growth and increasing urbanization have led to a rise in disposable income and a growing middle class. This has resulted in a higher demand for alcoholic beverages, as consumers have more purchasing power. Additionally, the government's efforts to promote local industries and support small businesses have created opportunities for the growth of the microbrewery and distillery sector in Cameroon. In conclusion, the Alcoholic Drinks market in Cameroon is experiencing growth due to changing customer preferences, global and regional trends, local special circumstances, and underlying macroeconomic factors. The demand for premium and craft beverages, the popularity of wine, the influence of local traditional drinks, and the country's economic growth all contribute to the development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.