Fresh Vegetables - Cambodia

Cambodia

Highlights

Revenue in the Fresh Vegetables market amounts to US$758.90m in 2024. The market is expected to grow annually by 6.54% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$44.32 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 363.00m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 4.2% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 18.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Cambodia is witnessing minimal growth, influenced by factors such as limited agricultural innovation, fluctuating weather conditions, and changing consumer preferences. Despite these challenges, demand for local produce remains steady, ensuring market stability.

Customer preferences: Consumers in Cambodia are increasingly prioritizing fresh and organic produce, reflecting a growing awareness of health and nutrition. This shift is driven by younger generations who are more health-conscious and influenced by global dietary trends. Additionally, urbanization is prompting a demand for convenience, leading to a rise in online vegetable delivery services. Furthermore, the cultural emphasis on seasonal and locally sourced ingredients is reinforcing the preference for fresh vegetables, ensuring a stable market amidst evolving consumer habits.

Trends in the market: In Cambodia, the Fresh Vegetables Market is experiencing a significant shift toward organic produce, driven by an increasingly health-conscious consumer base. Young urban dwellers are leading this change, seeking nutritious options that align with global health trends. The rise of online delivery services is also shaping the market, catering to the demand for convenience amidst busy lifestyles. Local sourcing and seasonal ingredients remain culturally important, further cementing preferences for fresh vegetables. These trends present opportunities for farmers, retailers, and online platforms to innovate and meet evolving consumer needs, ensuring a robust market dynamic.

Local special circumstances: In Cambodia, the Fresh Vegetables Market is significantly influenced by the country's rich agricultural heritage and diverse climate, which supports a variety of crops. Local traditions emphasize fresh, seasonal produce, shaping consumer preferences. Additionally, regulatory support for organic farming practices is fostering a sustainable market environment. Urbanization is driving demand for convenience, leading to the rise of delivery services. Furthermore, cultural practices around food preparation and community markets play a crucial role in shaping consumption patterns, distinguishing Cambodia's market dynamics from others.

Underlying macroeconomic factors: The Fresh Vegetables Market in Cambodia is shaped by several macroeconomic factors, including national economic growth, fiscal policies, and global agricultural trends. An expanding middle class and rising disposable incomes are fueling consumer demand for fresh produce, while government initiatives promoting agricultural productivity and sustainability are enhancing market stability. Additionally, fluctuations in global commodity prices impact local vegetable pricing, influencing consumer purchasing behavior. Urban migration and changing lifestyles are increasing the demand for convenient access to fresh vegetables, further driving market evolution. These factors collectively create a dynamic environment for the fresh vegetables sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.